Achieving strong lease-up before and after a community opens is critical for setting the stage for a new project reaching stabilization – and not an easy feat. Operators must contend with local market competition, sometimes within new markets; balance sales and marketing tactics to raise brand awareness; and leverage seemingly every department involved in community […]
Commonwealth Senior Living is on the cusp of having a new owner. Health care real estate company Invesque (TSX: IVQ.U and IVQ) has reached a definitive agreement to sell its interest in the Commonwealth management company and in 20 Commonwealth properties. This is on the heels of Invesque selling seven other Commonwealth senior living communities, […]
Older adults who move into senior living communities experience better health outcomes compared to those living in homes outside of such communities, according to a research series conducted by NORC at the University of Chicago (NORC) in conjunction with the National Investment Center for Seniors Housing & Care (NIC). The research by NORC and NIC […]
In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Completed Mather hits 90% pre-sales in Virginia community Less than three months into the opening of […]
Senior living operators are evolving sales and marketing, and dining is taking a larger role in helping showcase a community to prospective residents. Dining rooms, chef-prepared meals and culinary-focused amenities have long been a feature in senior living tours. But in 2024, culinary teams are stepping up to captivate prospects with health-focused, organic options and […]
The Mather Institute has launched a five-year study to determine various aspects about what Generation X wants out of senior living in an effort to better appeal to them. Members of the cohort known as Generation X – usually defined as people born between 1965 and 1980 – are not yet ready to move into […]
In the last two decades, Serenbe has gained a reputation as a pioneering wellness community, incorporating intergenerational living as a key principle. Now, plans are in the works to develop a seven-acre campus within Serenbe to more intentionally enable aging in place, putting the community at the forefront of several trends in senior living. “We’re […]
This article is a part of your SHN+ membership Senior living is a luxury good that nobody aspires to own. I’ve been thinking about this statement from former Welltower CEO Tom DeRosa in light of recently released data, as well as conversations that occurred at our recent Senior Housing News WELLNESS event in Atlanta. The […]
Half a decade ago, Mather Institute set out to study the health and wellbeing of life plan community residents with Northwestern University. On the heels of its fifth year of results, the Age Well Study is still shedding new light on the preferences of older adults, and showcasing the benefits associated with living in life […]
Justin Wray has joined Jaybird Senior Living as the Cedar Rapids, Iowa-based senior living provider’s operations executive. Wray brings nearly two decades of senior living experience with him to Jaybird Senior Living, having worked with various senior living providers including Brookdale Senior Living (NYSE: BKD), Frontier Management, Pegasus Senior Living, Mather and Pacifica Senior Living, […]
