Operators of continuing care retirement communities (CCRCs) are pushing the boundaries of what the model can offer and it can appeal to a younger generation of seniors. Two that are focused on this approach are Rose Villa and Mather Senior Living, both of which are highlighting sustainability practices and redefining the living experience for baby […]
Mather
This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that demand. But in 2025, they also should be thinking about the generation that comes after the boomers. Earlier this week, I covered how the senior living industry is […]
This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants and needs of the baby boomer generation. But that doesn’t mean operators aren’t already preparing for the residents who come after them. The generation, known as Gen X, is typically defined as those born between […]
To Mather CEO Mary Leary, the organization’s newest life plan community in the Washington, D.C. market has an opportunity to redefine senior living wellness and lifestyle standards for a new generation of residents. The community, built in a master-planned area in Tysons, Virginia, that includes a public park, spans two towers and conforms to Leadership […]
Members of Generation X are less interested in trendy wellness practices than the generation that came before them, perhaps due to a lack of awareness or desire for more evidence of their benefits. It could also indicate that senior living operators should consider some new approaches when they seek to attract them years into the […]
In 2025, senior living providers are continuing to find new ways of improving resident health and wellness through the use of integrating technology and fitness programming. Wellness plays a big role in senior living programming and operations, and operators are blending technology-enabled fitness equipment to improve resident health outcomes and better personalize resident care plans. […]
This story is part of your SHN+ subscription The senior living industry sits at an important crossroads between challenges and opportunity in 2025. What operators do now could mean the difference between success and failure in the coming years. On the one hand, the industry is still shaking off a few lingering woes from its […]
Achieving strong lease-up before and after a community opens is critical for setting the stage for a new project reaching stabilization – and not an easy feat. Operators must contend with local market competition, sometimes within new markets; balance sales and marketing tactics to raise brand awareness; and leverage seemingly every department involved in community […]
Commonwealth Senior Living is on the cusp of having a new owner. Health care real estate company Invesque (TSX: IVQ.U and IVQ) has reached a definitive agreement to sell its interest in the Commonwealth management company and in 20 Commonwealth properties. This is on the heels of Invesque selling seven other Commonwealth senior living communities, […]
Older adults who move into senior living communities experience better health outcomes compared to those living in homes outside of such communities, according to a research series conducted by NORC at the University of Chicago (NORC) in conjunction with the National Investment Center for Seniors Housing & Care (NIC). The research by NORC and NIC […]
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