BlueSpire Joins with Martino & Binzer to Boost Senior Living Marketing Presence

High Road Capital Partners is broadening its senior living marketing reach in combining with of Martino & Binzer among its family of companies. High Road’s existing senior living marketing company BlueSpire Strategic Marketing has completed the deal under undisclosed terms. Martino & Binzer has long offered integrated marketing, sales consulting and technology services both to […]

Top Senior Housing News of the Week: Developers Flock to Texas, Ventas’ $790M Purchase

In case you missed it…here are the top five stories grabbing Senior Housing News readers’ attention this week: 1. New Market Players Flock to Texas Senior Housing Boom—Demographics in the Lone Star State have created a hotbed for senior housing operators looking toward assisted living and memory care development.  2. Senior Living Marketers Say Success […]

Senior Living Marketers Say Success Requires New Online Approach

While adult children of senior living prospects can be elusive from a marketer’s standpoint, connecting online and supplying them with information early on can be extremely valuable as they’re involved in the decision-making process more often than not. Nearly three-fourths (73%) of independent living residents’ decisions are influenced by their adult child, according to a […]