Expansion of Camp Margaritaville RV Parks Should Inspire, Instruct Senior Living Providers

As senior living providers look to the future, I believe they can draw inspiration and lessons from Margaritaville, the company behind Jimmy Buffett-inspired hotels, restaurants and other travel and lifestyle offerings. Most obviously, Latitude Margaritaville projects are redefining active adult living. But last week, the company announced an expansion of Camp Margaritaville RV resorts, and […]

Top Senior Housing Trends for 2019

Senior housing providers and other industry stakeholders may be feeling a sense of dread going into 2019. Occupancy is at a low point, labor expenses are surging amid sharp workforce challenges, new competition continues to pressure certain markets, construction costs are up and aging baby boomers are not yet entering communities in huge numbers. While […]

How Margaritaville’s Designers Are Bringing Parrothead Vibes to Active Adult Living

With three communities coming together and a list of prospective residents in the hundreds of thousands, it’s safe to say the Latitude Margaritaville active adult brand is having its moment in the sun. The project, a collaboration between Margaritaville Holdings and Minto Communities USA, even has a Wheel of Fortune giveaway promotion on the horizon. While the enthusiasm […]

Third Margaritaville Active Adult Community Planned in Florida

Another retirement community inspired by the musical stylings of Jimmy Buffett is on the way. Margaritaville Holdings, Minto Communities USA and St. Joe (NYSE: JOE) have teamed up to pursue the development of a new Latitude Margaritaville active adult community in Bay County, Florida. The first two such communities are coming together in Daytona Beach, Florida, and Hilton Head, South […]

Top Senior Housing Trends in 2018

Senior living professionals have reasons to be excited as they turn the calendar to 2018, even in the midst of ongoing occupancy pressure and potential disruption from recent health care mega-deals. Perhaps most fundamentally, the passage of another year brings the long-anticipated baby boomer age wave that much closer. Yet, most boomers are still a […]

A Second Margaritaville for Retirees Is on the Way

Senior housing developers looking for areas with surging demand might want to consider Hilton Head, South Carolina—especially if they can appeal to older adults who like nibblin’ on sponge cake. That’s because Hilton Head will soon boast a Latitude Margaritaville community, featuring more than 3,000 homes for those who are at least 55 years old […]

Jimmy Buffett Meets The Villages in $1 Billion Florida Development

Ladies and gentlemen, Feb. 22 marks National Margarita Day. What better way to celebrate than by reading about how “Margaritaville” musician Jimmy Buffett is bringing his unique vibe—and brand power—to the senior housing space? The story begins in the fall of 2016. That’s when Minto Group, a real estate development and property management company based […]