The New Senior Living Consumer: Richer Data Brings Marketing, Design, Operations Into Focus

This article is an exclusive feature available as a part of your subscription to SHN + Determining if a market or site is feasible for a business can often be an imprecise science. Demographic studies identify overarching trends within an area such as population, generational breakdowns, household sizes, education and income levels, housing stock, and […]

Life Plan Communities Failing to Attract Diverse Resident Populations

As the U.S. becomes more racially and ethnically varied, life plan communities would do well to try and attract a more diverse resident and employee population, according to a new report from senior living marketing firm Love & Company. Still, if the data is any indication, such communities have a long way to go. For the […]

Monday Jump-Start: AdCare Fires CEO, Kindred Buyout Rumors

Happy Monday! Hopefully your weekend was as exciting or as relaxing as you’d intended. Before this week gets too busy, be sure to catch up on last week’s most-read stories on Senior Housing News:  Gardant Management Solutions CEO Rod Burkett flies Southwest Airlines a lot—and he looks to the company for inspiration in running his […]

Movers & Shakers: Juniper’s Executive Promotion

Juniper Communities Announces Executive Promotion Juniper Communities, a national owner and operator of 20 senior living communities, announced the promotion of Cindy Longfellow to vice president of business development and sales and marketing. Longfellow started with Juniper in 2003 at a Wellspring Memory Care community in Louisville, Colorado, serving as a member of the community-based […]

How Prospects Choose a CCRC Contract and Refund Option

The severe economic downturn that began in 2007 altered continuing care retirement communities (CCRCs) in lasting ways, creating a product that is more sensitive to perceived consumer needs and preferences. However, it’s hard to say that consumers are eagerly taking advantage of new contract types and other options, suggest recently released research findings. The economic crisis […]

Movers & Shakers: Columbia Pacific’s New Fund Manager

The Goodman Group Announces More Leadership Appointments After last week announcing the appointment of Craig Edinger as CEO, The Goodman Group revealed two more leadership moves: the promotion of Matthew Kern to national director of operations, and Shane Goodman to chief investment officer and president of JBG Design & Development. In his new role, Kern […]

‘Life Plan Community’ Versus ‘CCRC’ Debate Lives On

Months after the introduction of the phrase life plan community as an alternative to the traditional continuing care retirement community (CCRC) terminology, it seems there’s still sharp industry disagreement over which is the term of choice. The name change followed a two-year process spearheaded by LeadingAge and Mather LifeWays, in partnership with GlynnDevins, Brooks Adams Research, […]

Movers & Shakers: The Goodman Group’s New COO

The Goodman Group Appoints New COO Minnesota-based senior living developer and manager The Goodman Group appointed Craig Edinger as its chief operating officer. In his new role, Edinger will be responsible for The Goodman Group’s operational and business functions of its 70 senior living and health care, residential and commercial properties. Edinger has worked with […]

Is the New Name for CCRCs a Winner?

From here on out, continuing care retirement communities may be called “Life Plan Communities” — or not. The new term emerged out of a lengthy process spearheaded by LeadingAge and Mather LifeWays, which revealed shortcomings in the “CCRC” terminology. Still, even leaders of the project admit that there’s no telling whether the newly proposed alternative will have staying power. The […]