Not Playing Catch-Up: How HDG, LifeStar, Sunshine Retirement Sell Senior Living to a New Generation

With the incoming wave of baby boomers preparing to enter the senior housing market, providers are having to focus on new ways of connecting with future residents. The sector is becoming more transparent, preparing for residents to largely do their own research and employing a variety of methods for reaching potential residents, including in both […]

‘Much More Active’: How Memberships Help LifeStar, Holbrook Attract Industry’s Next Generation of Residents

As the cost of senior living operations remain high, wellness-based membership models are helping senior living operators supplement their bottom lines. In anticipation of an expected surge in demand from the baby boomers , operators have pivoted to offering hospitality- and wellness-focused initiatives in their communities with an overall focus on lifestyle. Doing so is […]

Transactions & Financings: Lloyd Jones Adds to Aviva Brand; SLIB Facilitates Flurry of Deals

Acquisitions Lloyd Jones Acquires Historic Connecticut Community Lloyd Jones announced it has acquired Hamilton Heights, marking the company’s fourth senior housing purchase since February. The community will operate under Lloyd Jones’ Aviva brand under the banner of AVIVA West Hartford Hamilton Heights — a 113-unit senior living community in West Hartford Connecticut — was formerly […]

Designing for Wellness: Confluent, LifeStar Are Building Today for the Consumer of Tomorrow

Senior living design teams are grappling with a constant barrage of new technology and the remnants of Covid-19 as they plan the communities of tomorrow; however, they cannot lose sight of the basics — programming and location — if they hope to create communities that fit the industry’s emerging wellness model. Indeed, one of the […]

5 Senior Living Providers to Watch in 2022

With contributions from Tim Regan and Nick Andrews Rapid growth, innovative operating models and seasoned leaders who are still generating new ideas. These are among the factors differentiating some senior living providers from the pack, making them companies to watch in 2022. As the industry embarks on a critical re-building year, these providers are taking […]

In the Pipeline: MorningStar Senior Living’s New Texas Foothold; Solera Opens Maryland Community

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned LifeStar Community in Florida Gains Momentum LifeStar Living’s forthcoming “flagship” community in St. Petersburg, Florida is moving closer to the start of construction. The […]

In the Pipeline: LifeStar Plans Flagship Property in Florida; Avail Project Nears Opening in Tennessee

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. View this year’s winning entries here. And if you’d like to submit a project to In the Pipeline, email us. Construction: Planned LifeStar Plans Flagship Property […]

NBA ‘Super Agent’ Teams with Industry Veteran to Launch LifeStar Living

Sports “super agent” David Falk has founded a senior living development and operating company, LifeStar Living, that will be led by industry veteran Joel Anderson. Falk — famous for being Michael Jordan’s agent, representing a roster of other superstars such as Patrick Ewing and Dominique Wilkins, and producing the movie Space Jam — has been […]