“I’m not ready to move in” – it’s a common refrain among prospects going through the senior living sales journey. Often this is a result of the fact that older adults don’t know exactly what senior living entails or why they would need it. “Everyone says I’m not ready yet. But, what’s their reasoning?” said […]
LifeStar Living
Senior living operators can struggle to show how rewarding and fun community life can be with prospective residents. Social media can help communities showcase their strengths – if they are fast to the draw, that is. Venice, Florida-based LifeStar Living often holds events where residents can showcase talents and skills, like senior olympic games; and […]
With the incoming wave of baby boomers preparing to enter the senior housing market, providers are having to focus on new ways of connecting with future residents. The sector is becoming more transparent, preparing for residents to largely do their own research and employing a variety of methods for reaching potential residents, including in both […]
As the cost of senior living operations remain high, wellness-based membership models are helping senior living operators supplement their bottom lines. In anticipation of an expected surge in demand from the baby boomers , operators have pivoted to offering hospitality- and wellness-focused initiatives in their communities with an overall focus on lifestyle. Doing so is […]
Acquisitions Lloyd Jones Acquires Historic Connecticut Community Lloyd Jones announced it has acquired Hamilton Heights, marking the company’s fourth senior housing purchase since February. The community will operate under Lloyd Jones’ Aviva brand under the banner of AVIVA West Hartford Hamilton Heights — a 113-unit senior living community in West Hartford Connecticut — was formerly […]
Senior living design teams are grappling with a constant barrage of new technology and the remnants of Covid-19 as they plan the communities of tomorrow; however, they cannot lose sight of the basics — programming and location — if they hope to create communities that fit the industry’s emerging wellness model. Indeed, one of the […]
With contributions from Tim Regan and Nick Andrews Rapid growth, innovative operating models and seasoned leaders who are still generating new ideas. These are among the factors differentiating some senior living providers from the pack, making them companies to watch in 2022. As the industry embarks on a critical re-building year, these providers are taking […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned LifeStar Community in Florida Gains Momentum LifeStar Living’s forthcoming “flagship” community in St. Petersburg, Florida is moving closer to the start of construction. The […]
As senior living providers work to recover from the pandemic, some are adopting new approaches to operations — and in some cases, that demands new approaches to pricing. Senior living communities typically will charge residents a set rate for rent and a bundle or tier of services. But new membership models are emerging that change […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. View this year’s winning entries here. And if you’d like to submit a project to In the Pipeline, email us. Construction: Planned LifeStar Plans Flagship Property […]
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