Making the Most of Community Events for Prospective Senior Living Residents

A number of senior living community operators host events in their greater communities in the hopes of raising awareness among prospective residents—but in many cases, these events can, and should, be conducted differently. Specifically, some operators are not correctly employing the use of demographic data and knowledge about prospective consumers, according to Valerie Whitman, vice president […]

Movers & Shakers — People and Positions for March, Part V

Maryland CCRC Names New COO  Broadmead, a continuing care retirement community in Cockeysville, Md., has recently hired Robin Somers as its new chief operating officer. Somers, a 20-year veteran of the senior living and health care fields, has previously served as the executive director and senior executive director for Fairhaven, another CCRC, as well as […]