Disney Offers Vision for Future of Senior Living with Storyliving Plans

Disney has become the latest high-wattage brand to make a senior living play, announcing its intentions to include 55+ housing in forthcoming Storyliving by Disney residential developments. Just as Latitude Margaritaville communities have attracted large numbers of aging Parrotheads, I expect there will be robust demand among Disney fans for Storyliving’s 55+ options. And just […]

In the Pipeline: Saint Therese Plans ‘Urbanist Village’ Community in Minn.; Virginia CCRC Completes $145M Highrise

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Submissions are currently open. Construction: Planned Saint Therese Plans to Renovate Flagship Community, Build ‘Urbanist Village’ Project Saint Therese is planning to renovate and expand its […]

In the Pipeline: Anthology Senior Living Developing 3 Communities; CSH Active Living Project Underway Near Indianapolis

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Submissions are currently open. Construction: Planned Anthology Senior Living Announces Three New Senior Developments Anthology Senior Living is partnering with Harrison Street and Peninsula Investments Group […]

Expansion of Camp Margaritaville RV Parks Should Inspire, Instruct Senior Living Providers

As senior living providers look to the future, I believe they can draw inspiration and lessons from Margaritaville, the company behind Jimmy Buffett-inspired hotels, restaurants and other travel and lifestyle offerings. Most obviously, Latitude Margaritaville projects are redefining active adult living. But last week, the company announced an expansion of Camp Margaritaville RV resorts, and […]

In the Pipeline: MorningStar, Edgemark Plan Colorado Community; Third Margaritaville Project Moves Closer to Opening

Construction: Planned MorningStar, Edgemark Plan Colorado Community MorningStar Senior Living and co-developer Edgemark Development are planning to open a new senior living community in Centennial, Colorado. The community, MorningStar Senior Living at Holly Park, is slated to have 160 independent living, assisted living and memory units. Planned amenities include an indoor saline pool, fitness and […]

Martha Stewart Assisted Living Brand Could Take Shape Under Marquee Venture

The “Goddess of Domesticity” wants a piece of the senior housing space. Marquee Brands, the owner of the Martha Stewart Living brand, is partnering with global real estate branding firm Brands Lab International to develop real estate projects — potentially including assisted living — under the Stewart brand. The news was first reported on real […]

Changemakers: William Bullock, President of Latitude Margaritaville, Minto Communities USA

By creating a new active adult model through an innovative partnership with Jimmy Buffett-affiliated hospitality brand Margaritaville, William Bullock has earned the status of senior living gamechanger. Bullock started his career with publicly traded home builder companies, but wanted more freedom to be creative and entrepreneurial. He found that in privately held developer and manager […]

Meet the Changemakers Driving the Future of Senior Living

Change is hard, but it’s more necessary than ever in senior living. Supply and demand are misaligned in many metros, occupancy is down and labor costs are rising. At the same time, the massive population of baby boomers will bring new demands, payment models and referral patterns are shifting, technological innovation is transforming every facet […]