When the Covid-19 pandemic hit, many referral sources wilted — but in the year since, some providers have found a way to keep leads flowing by utilizing digital messaging, harnessing data and investing in less-traditional sales and marketing channels. For example, when more traditional sales methods used by Kendal Corp. lost effectiveness last spring as […]
With the senior living industry largely focused on when occupancy will start to recover, chief operating officers with provider companies are focused on rebuilding census — and feeling optimistic about the prospects for 2021. In fact, several COOs indicated that they are less worried about restoring occupancy than they are about looming workforce challenges. With […]
Forming partnerships with local food and beverage brands — be it a coffee shop, restaurant group or a farm — can bring immediate credibility to a senior living dining program, generate excitement among prospective residents and their families, and be an effective tool for sales and marketing teams. Moreover, providers are betting that these partnerships […]
As calendars flip to December, the exercise of reflecting on the past year and planning for the future is more necessary — and more difficult — than ever. How to sum up a year marked by Covid-19, protests for racial justice, and a presidential election, among other changes and upheavals? And what lessons can be […]
Construction: Planned Plans Advance for Zen-Inspired Kendal Life Plan Community in California The Healdsburg Planning Commission has awarded a series of approvals to the planners of Enso Village, a Kendal-affiliated life plan community in Healdsburg, California. Kendal is collaborating on the project with the San Francisco Zen Center. Plans call for a 221-residence community with […]
Covid-19 is putting pressure on academic institutions, creating a clearer and stronger case for why universities should partner with senior living providers. Senior living affiliations with colleges and universities were gaining traction prior to Covid-19, and industry leaders such as NIC Co-Founder and Nexus Insights President and Founder Bob Kramer and Kendal Corporation President and […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Submissions are currently open. Construction: Planned Long Island Life Plan Community to Expand Jefferson’s Ferry, a life plan community on Long Island, has set its sights […]
Many senior living providers made the hard choice of shuttering their amenity spaces to prevent the spread of Covid-19. But as states across the country reopen for business, providers and the partners helping operate their amenities face an even harder challenge: safely bringing residents back into those spaces. The challenges are steep. Take the example […]
Senior care providers across the country are offering hourly wage increases, overtime pay and other incentives to encourage front line employees to continue providing care to residents during the coronavirus pandemic. In the process, this may be establishing a new wage baseline, Kendal Corporation President and CEO Sean Kelly told Senior Housing News. Senior living […]
Continuing care retirement communities face unique challenges in responding to the Covid-19 pandemic. Their large sizes, multiple entry points, varying levels of care acuities and layers of government regulations place added pressures on ensuring the safety of residents and containing the spread of the virus if someone tests positive. But providers can adapt their communicable […]
