Amazon’s Latest Moves Toward Senior Care Disruption

Three news items recently focused my attention on perhaps the biggest potential disruptor of senior living in the coming years: Amazon (Nasdaq: AMZN). Here’s what the Seattle-based company has been up to lately: — Amazon hired industry veteran Ginna Baik as senior business development manager for senior living — Amazon Care is launching in all […]

The Battle for Senior Housing Occupancy is About to Begin

During our recent virtual Sales Summit, Oakmont Senior Living COO Matt Stevenson said something that caught my attention: “When we look in most markets, we’re hovering around 10% to 11% penetration … to fully recover as an industry, we’ve got to get that to 15% levels.” His point was that, with the vaccine rollout enabling […]

Movers & Shakers: CareTrust’s New President; Kisco Hires National Environmental Health and Safety Director

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

How Oakmont, Juniper Adapted To Selling Care — And When That Approach Might Change

Covid-19 forced senior living sales and marketing teams to prioritize the health care component of communities, placing a premium on keeping residents safe and providing quality medical care. For some providers, this has been a complete reversal of strategy from prior to the pandemic, when sales and marketing emphasized a luxury, lifestyle-forward product. And teams […]

Senior Living Covid-19 Testing Innovations Continue as Vaccines Roll Out

Senior living providers are still devoting considerable time and resources to Covid-19 testing, even as they ramp up vaccination efforts for residents and staff. The senior living industry made great strides early in the pandemic to bring Covid-19 tests into their communities. But nearly a year into the Covid-19 pandemic, providers are still implementing new […]

Providers Stay Nimble, Prepare for Hurdles as Covid-19 Vaccine Reaches Senior Living

The Covid-19 vaccine has arrived in the senior living industry amid a troubled initial rollout nationally. Many are reporting good, albeit early, progress, and they are preparing for obstacles appearing on the horizon. Providers across the country, including large organizations such as Brookdale Senior Living (NYSE: BKD) and Atria Senior Living, began administering the long-awaited […]

Top Senior Housing Trends for 2021

Among the many lessons that Covid-19 drove home in 2020: No one can predict what the future holds. But as the senior living industry battles the latest wave of infections and starts to beat back the pandemic through vaccination, it’s also more important than ever to look ahead and try to identify what trends will […]

PointClickCare To Acquire Collective Medical for Reported $650 Million in Care Coordination Play

PointClickCare is acquiring Collective Medical, a care coordination technology company used by more than 1,300 U.S. hospitals and every national health plan, in a move to support the integration of senior living and other long-term and post-acute settings within the larger health care system. The acquisition price is just under $650 million, Business Insider reported, […]