Innovation Senior Living Plans Middle-Market Pipeline Under ‘Ascend’ Brand

Innovation Senior Living was pursuing a strategy of targeting the overlooked adult day market, but with those services on hold due to the Covid-19 pandemic, the company is turning its attention to acquisitions and growth. Currently, the operator manages five senior living communities, mostly for other owners. But Miami Beach, Florida-based Innovation plans to acquire […]

Senior Living Distress Emerges, Smaller and Struggling Operators Hit First

In early March, five residents moved out of Rose Haven Assisted Living, a 28-bed assisted living facility in Merrimack, New Hampshire, right before the coronavirus pandemic swept across the U.S. The family-owned and operated facility already operated under tight margins. The loss of these residents — which were among the highest billed in Rose Haven’s […]

Covid-19 Makes Quest for Middle-Market Senior Living More Urgent Than Ever

The coronavirus pandemic is highlighting the need — and current lack — of middle-market senior housing, but Covid-19 may also be opening the door for investors and operators to meet growing demand for this product. Investor groups are studying the market landscape to determine how to crack the middle-market equation, and many see the easiest […]

Why the Time is Right for Bolder Adult Day Programs in Senior Living

Bold new models of adult day services are beginning to enter the market, and senior living providers would be wise to take note. Their standard adult day offerings may lose luster in the face of these new options, but providers also may be ideally positioned to take advantage of a growing market opportunity. While many […]

Growing Operator Innovation Senior Management Targets Overlooked Adult Day Market

Founded in 2016, Innovation Senior Management (ISM) has carved out a niche in operating middle-market and affordable communities, and has bigger ambitions. Going forward, the company is focused on building up its independent living offering and targeting the market for adult day services, which founder and CEO Pilar Carvajal sees as a missed opportunity for […]