Senior Living Tries to Capture Magic of Brands Like Virgin

In rebranding, a number of senior living organizations are beginning to employ a strategy used by iconic brands like Virgin. Specifically, it’s very on-trend for companies, no matter their industry, to choose a new name that’s aspirational as opposed to descriptive, Geoff Cook, partner at international strategy, design and branding firm Base Design, told Senior Housing News. […]

Movers & Shakers: Lancaster Pollard, Lifespace Communities

SHN’s Movers & Shakers Column is sponsored by the SHN Job Board. To look for assisted living jobs for yourself or a friend, visit https://jobs.seniorhousingnews.com. If you’re an employer, post your senior living jobs with us and attract the industry’s best-read professionals today. Have hiring/staffing announcements? Send them to [email protected] Lancaster Pollard Hires Managing Director […]

Senior Housing Penetration Predicted to Rise to 12.5% in 2025

Senior housing penetration rates are bound to increase over the next dozen years and there are ways providers can help speed up the process, according to experts. The current senior housing penetration rate stands at 11.7%, according to a newly released report from Newport Beach, California-based real estate research firm Green Street Advisors. In this case, […]

Out-of-the-Box Ways Senior Housing Can Compete With Aging at Home

The strong desire of many older adults to age in their own homes continues to threaten the senior housing industry. To begin to attract more of these seniors, the industry will have to become more innovative, according to Dan Hutson, chief strategy officer at HumanGood, a Pleasanton, California-based operator of affordable housing and senior living communities. “Technology is […]

Must-Read News: Senior Care Innovation Center Announces Grand Opening

Happy Monday, Senior Housing News readers! Hopefully your weekend was a great one. The Thrive Innovation Center, a “thematic experience center” where consumers can try out innovative technology for aging seniors, is set to officially open in Louisville, Kentucky, on October 19.  The Thrive Center was created through a public-private partnership between the Commonwealth of Kentucky […]

HumanGood CEO: One-Size-Fits-All CCRCs Must Change

If today’s continuing care retirement communities (CCRCs) were sold on retail shelves, most would be labeled “one-size-fits-all.” After all, each and every resident of a particular CCRC often pays the same price for the exact same product if they’re on the same type of contract, no matter their care needs or preferences. While this cost structure […]

Monday Jump-Start: Welltower’s Lawsuit, Amazon Echo ‘Silver’

Happy Monday! Here’s last week’s most-read news: HCP Inc. (NYSE: HCP) hired Scott Brinker as its new chief investment officer, and Welltower (NYSE: HCN) responded to the appointment with a lawsuit. Not-for-profit post-acute providers in Illinois have a plan to go up against Symphony Post Acute Care Network—and other for-profits— and win. Tana Gall, CEO […]