It was the middle of the night and Priority Life Care CEO Severine Petras couldn’t sleep. With a pandemic still fresh on her mind, she found herself in a deep-dive into her company’s social media presence. She would often notice an out-of-place detail, like a mask not being worn correctly or an awkward photobomb in […]
After a year marked by the highest annual rate increases in recent memory, some senior living sales leaders are wondering if offering concessions hurts or helps the industry’s value proposition On the one hand, some operators see concessions as a vital tool to secure move-ins and push often-choosy prospective customers over the finish line. On […]
In an ever-changing industry where financial challenges are numerous, some senior living operators are taking different and forward-thinking approaches to finding new and untapped ancillary revenue sources — and they are reaping the benefits. In the midst of rising costs and outside pressures eating into operators’ bottom lines, some are adopting pay structures that offer […]
Senior living operators across the country are preparing residents for some of the most aggressive rate increases in industry history, as providers stare down another year beset with higher costs and labor pressures. In the current environment, increasing resident rates often has little to no impact on recovering margin lost during the Covid-19 pandemic. Instead, […]
Faced with industry-wide expense headwinds, Harbor Retirement Associates (HRA) is getting more creative in how it is generating revenue. Like many other senior living operators in 2022, the company is paying a premium on labor costs, which are higher than they were in 2021. Commodity expenses for the Vero Beach, Florida-based luxury operator also are […]
As senior living companies build new communities, some are putting culinary services at the forefront of their development plans. Gone are the days of standardized menus and batch cooking. Instead, residents want more control over what they’re eating, and have started taking a more active role in their nutrition choice — a preference that is […]
Avenida Partners has been on the leading edge of the growing active adult rental market, with a pipeline of ground-up development projects. Now, Avenida will expand that development platform through a newly formed venture with Winter Properties, a vertically integrated real estate investment, management and development company. With Avenida already having undertaken nine projects, the […]
As vaccination rates increase, Covid-19 infections decline, occupancy loss slows and lead generation picks up, Welltower CEO Shankh Mitra is becoming more optimistic about the potential timing of a bounceback in senior housing. Mitra resisted predicting when senior housing occupancy would hit a bottom during the recent Q4 2020 earnings call for the Toledo, Ohio-based […]
The need for strong leadership in senior living has never been greater, in light of profound challenges related to workforce, the pace of new development and other issues, according to MorningStar Founder and CEO Ken Jaeger. “The issues of today are real and they need our full attention,” he said on a recent episode of […]
It’s been an eventful and in many ways difficult year for the senior housing industry — and it’s not over yet. But as calendars turn over to December, it’s time to take stock. With that in mind, we’ve compiled some of the most vivid and powerful quotes that appeared in Senior Housing News this year. […]
