This article available as part of your SHN+ membership All signs point to 2024 being another banner year for the growth in the active adult sector, judging by recent news. Among the active adult-related headlines and storylines from the last few weeks, a few featured Greystar. Thanks to its sizable active adult portfolio, the company […]
The senior living consumer base is evolving, and the historically sluggish pace of senior living innovation must speed up to meet new expectations and desires. Luxury is being redefined, palates are becoming more discerning, and coveted younger residents are more sophisticated about what “wellness” means and how their living environment is involved. These were among […]
Executives and design partners involved with the development of The Holbrook of Woodstock knew they wanted a concept that could disrupt senior living norms while finding new ways of approaching amenities. The Holbrook at Woodstock is a continuing care retirement community (CCRC) on a sprawling 20-acre site in suburban Atlanta that incorporates 300 independent living, […]
“What do boomers want?” When it comes to housing, one answer is growing more than any other: active adult rental apartments. And the industry is taking notice, according to a new report from Senior Housing News. In an SHN survey of 120 senior housing professionals, administered in September 2019, a whopping 87% of respondents said […]
Technically speaking, independent living remains the consumer entry point into senior housing — the first step in the traditional care continuum. But as senior living operators know too well, consumers at that entry point are older than in the past, with many now well past 75. That’s why so many senior housing operators are looking […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends and the annual SHN Awards Competition. Construction: In progress Aegis Plans ‘World’s Greenest’ Community in Seattle Workers have broken ground on […]
Regional senior housing player Holbrook is betting that wellness-focused active adult communities, not traditional senior living, will be the key to meeting future demand. The Atlanta-based owner and operator has outlined a $1 billion development path and is already one third of the way through it. To help fund that new development, Holbrook has sold […]
