Economic, Operational Trends Add More Fuel to Active Adult Boom

This article available as part of your SHN+ membership All signs point to 2024 being another banner year for the growth in the active adult sector, judging by recent news. Among the active adult-related headlines and storylines from the last few weeks, a few featured Greystar. Thanks to its sizable active adult portfolio, the company […]

Wellness, Dining Innovations Show Senior Living Industry Can Go Bolder

The senior living consumer base is evolving, and the historically sluggish pace of senior living innovation must speed up to meet new expectations and desires. Luxury is being redefined, palates are becoming more discerning, and coveted younger residents are more sophisticated about what “wellness” means and how their living environment is involved. These were among […]

Best CCRC Lite Design of 2021: A Sprawling Community Open to the Public

Executives and design partners involved with the development of The Holbrook of Woodstock knew they wanted a concept that could disrupt senior living norms while finding new ways of approaching amenities. The Holbrook at Woodstock is a continuing care retirement community (CCRC) on a sprawling 20-acre site in suburban Atlanta that incorporates 300 independent living, […]

In the Pipeline: Aegis Plans ‘World’s Greenest’ Community; Watercrest, St. Joe Start Work

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends and the annual SHN Awards Competition. Construction: In progress Aegis Plans ‘World’s Greenest’ Community in Seattle Workers have broken ground on […]

Holbrook Trades Traditional Senior Living for Active Adult in $1 Billion Development Push

Regional senior housing player Holbrook is betting that wellness-focused active adult communities, not traditional senior living, will be the key to meeting future demand. The Atlanta-based owner and operator has outlined a $1 billion development path and is already one third of the way through it. To help fund that new development, Holbrook has sold […]