Senior living operators made progress and notched plenty of wins in sales and marketing in 2023. This year, sales leaders with operators including Heritage Senior Living, Watermark Retirement Communities and Treplus Communities are building on that momentum. All the while, they are mulling transparency of resident rates, the integration of artificial intelligence (AI) into marketing […]
Heritage Senior Living
This March, Atlas Senior Living will open a new community in Venice, Florida, marking the first of four projects the owner/operator has underway as it continues its growth into 2023. The community – called the Goldton at Venice – is part of a joint venture with DMK Development Group. When it’s finished, the community is […]
Heritage Senior Living CEO Milo Pinkerton discovered his passion for memory care in a way similar to many other industry leaders: Caring for his mother. Fast-forward to 2022,Pinkerton believes that the future of memory care lies in the same kind of person-centered care he sought for his parent. And in the wider senior living industry […]
Heritage Senior Living has named a new COO to help position the company for growth as it looks to recover from the Covid-19 pandemic. The company’s new COO, Tammy Schafer, came aboard in 2019 as vice president of operations and has over the years overseen the company’s 15 communities in Wisconsin. s Her first task […]
The skilled nursing sector is undergoing a shakeup, and senior living providers should be prepared to seize opportunities amid the fallout. Nursing homes are embattled on every front. The federal government is pushing for sweeping reforms that include steeper financial penalties and staffing minimums — even as providers are facing severe worker shortages. And skilled […]
The omicron variant of coronavirus drove Covid cases to an all-time high in the early days of 2022, putting senior living providers under intense pressure to start the year. In particular, providers are facing staffing challenges as infections among the workforce compound an existing and extreme labor crunch. Furthermore, evolving guidance from federal and state […]
Baptist Senior Services names new CEO amid rebrand Pittsburgh-based Baptist Senior Services, now Baptist Senior Family, announced Timothy Myers will serve as President and CEO, replacing Alvin Allison Jr., who will retire at the end of this year. Myers was most recently CFO at Ingleside, a DC-area seniors housing parent company that oversees six senior […]
For many senior living providers, sales cycles changed dramatically as the Covid-19 pandemic took hold last year. With the pandemic’s end still not in sight and the recent dominance of the delta variant, when the industry will settle into a new sales status quo is anyone’s guess. But there are some who see signs emerging […]
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Senior living providers have responded to enormous challenges since the Covid-19 pandemic reached the United States in mid-March, but the hardest weeks might now lie ahead. “I do think that the next 30 days are going to be the most crucial time for our company,” Milo Pinkerton, founder and CEO of Heritage Senior Living, told […]
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