‘Solid Momentum’: Watermark, Heritage, Treplus Hone Sales Strategies for 2024

Senior living operators made progress and notched plenty of wins in sales and marketing in 2023. This year, sales leaders with operators including Heritage Senior Living, Watermark Retirement Communities and Treplus Communities are building on that momentum. All the while, they are mulling transparency of resident rates, the integration of artificial intelligence (AI) into marketing […]

How a Skilled Nursing Shakeup is Creating Opportunities for Senior Living Providers

The skilled nursing sector is undergoing a shakeup, and senior living providers should be prepared to seize opportunities amid the fallout. Nursing homes are embattled on every front. The federal government is pushing for sweeping reforms that include steeper financial penalties and staffing minimums — even as providers are facing severe worker shortages. And skilled […]

How Omicron Puts Senior Living Providers Under Pressure to Start 2022

The omicron variant of coronavirus drove Covid cases to an all-time high in the early days of 2022, putting senior living providers under intense pressure to start the year. In particular, providers are facing staffing challenges as infections among the workforce compound an existing and extreme labor crunch. Furthermore, evolving guidance from federal and state […]

Movers & Shakers: New CEO at Baptist Senior Family; Priya Hires Hutson as Marketing Chief

Baptist Senior Services names new CEO amid rebrand Pittsburgh-based Baptist Senior Services, now Baptist Senior Family, announced Timothy Myers will serve as President and CEO, replacing Alvin Allison Jr., who will retire at the end of this year. Myers was most recently CFO at Ingleside, a DC-area seniors housing parent company that oversees six senior […]

Movers & Shakers: Thrive Names COO; Heritage’s New VP of Sales and Marketing

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Senior Living Providers Fear Hardest Weeks of Covid-19 Lie Ahead

Senior living providers have responded to enormous challenges since the Covid-19 pandemic reached the United States in mid-March, but the hardest weeks might now lie ahead. “I do think that the next 30 days are going to be the most crucial time for our company,” Milo Pinkerton, founder and CEO of Heritage Senior Living, told […]