Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts navigating the changing environment of senior living sales and marketing efforts. Senior living operators are evolving sales and marketing practices to meet growing demand […]
Heritage Communities is accelerating its growth plans for the coming year with a particular focus on expanding by taking on new management contracts with partners. The Omaha, Nebraska-based company in 2024 acquired its first set of management contracts after 20 years of both owning and operating its communities. Now, it is seeking new partners to […]
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It’s been said that the Covid-19 pandemic has put much of the senior living sector back into lease-up — Heritage Communities COO Amy Birkel knows this all too well. For the Omaha, Nebraska-based senior living operator’s 14 communities, the pandemic has turned back the clock on occupancy to the point that Birkel says it’s like […]
It’s been said that the Covid-19 pandemic has put much of the senior living sector back into lease-up as the battle for occupancy heats up. Heritage Communities COO Amy Birkel knows this all too well. For the Omaha, Nebraska-based senior living operator’s 14 communities, the pandemic has turned back the clock on occupancy. “It’s like […]
Do not expect a “return to normal” for senior living move-ins as the nation gradually reopens during the coronavirus pandemic. New residents will need to be prepared for testing prior to moving in, quarantine periods before joining the larger census and the continuation of virtual tours and sales processes in searching for the right community. […]
Senior living providers are working around the clock to address an increasing number of Covid-19 cases and prevent further infections — and these efforts come at a steep cost from a dollars-and-cents perspective. The industry as a whole is facing an adverse economic impact of between $40 billion and $57 billion over the next 12 […]
As the Covid-19 crisis swiftly escalated across the United States over the last two weeks, senior living providers sprang into action, reconfiguring every aspect of operations. The effort has demanded unparalleled coordination between corporate offices and community frontlines, and necessitated constant communication with associates, residents and residents’ loved ones. Omaha, Nebraska-based Heritage Communities created a […]
The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]
There’s an old adage that employees tend to leave their managers, not their jobs. That’s especially relevant for the senior living industry, which has grappled with a staffing crisis in recent years, particularly among its frontline workers. And there is evidence it’s not just an old adage, either. A 2015 Gallup study of more than […]
