Research-driven, highly skeptical and emotionally involved – these are some of the main characteristics of the adult child in the memory care sales process. As a new generation of older adults arrives in memory care, they are bringing with them their adult children belonging to Generation X. Now, memory care operators are reacting and meeting […]
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AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these are just a few of the ways senior living sales and marketing teams are changing things up for new prospects. Senior living operators say that a growing number of prospective residents and their families are doing prior to even […]
Heritage Communities has spent the last few years preparing for new growth, and in 2025 the company is planning to expand its third-party management business to capitalize on demand. “We’ve scrubbed our policies to make sure they’re aligned with this growth so that it would not be disruptive to us,” Heritage Communities CEO Farhan Khan […]
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This article is part of your SHN+ subscription The senior living industry is much more optimistic in 2025 about the demand at its doorstep in the form of the baby boomers – but there is still a lingering disconnect between recognizing that demand and actually meeting it. That was among my big takeaways a week […]
Senior living sales and marketing leaders are confronting the “double-edged sword” of artificial intelligence (AI) while also harnessing technology in new ways to meet key goals, including driving independent living occupancy and winning residents who might otherwise remain in their current homes. These were among the key takeaways that executives with LCS, The Arbor Company […]
This story is part of your SHN+ subscription In 2025, senior living sales and marketing leaders are adapting to the rise of grandchildren as decision-drivers; pondering new strategies for pricing, engagement and education; and implementing new technology to aid their efforts. These are just a few of the big ideas shared during the recent Senior […]
This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that demand. But in 2025, they also should be thinking about the generation that comes after the boomers. Earlier this week, I covered how the senior living industry is […]
This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants and needs of the baby boomer generation. But that doesn’t mean operators aren’t already preparing for the residents who come after them. The generation, known as Gen X, is typically defined as those born between […]
