It’s been said that the Covid-19 pandemic has put much of the senior living sector back into lease-up — Heritage Communities COO Amy Birkel knows this all too well. For the Omaha, Nebraska-based senior living operator’s 14 communities, the pandemic has turned back the clock on occupancy to the point that Birkel says it’s like […]
Heritage Communities
It’s been said that the Covid-19 pandemic has put much of the senior living sector back into lease-up as the battle for occupancy heats up. Heritage Communities COO Amy Birkel knows this all too well. For the Omaha, Nebraska-based senior living operator’s 14 communities, the pandemic has turned back the clock on occupancy. “It’s like […]
Do not expect a “return to normal” for senior living move-ins as the nation gradually reopens during the coronavirus pandemic. New residents will need to be prepared for testing prior to moving in, quarantine periods before joining the larger census and the continuation of virtual tours and sales processes in searching for the right community. […]
Senior living providers are working around the clock to address an increasing number of Covid-19 cases and prevent further infections — and these efforts come at a steep cost from a dollars-and-cents perspective. The industry as a whole is facing an adverse economic impact of between $40 billion and $57 billion over the next 12 […]
As the Covid-19 crisis swiftly escalated across the United States over the last two weeks, senior living providers sprang into action, reconfiguring every aspect of operations. The effort has demanded unparalleled coordination between corporate offices and community frontlines, and necessitated constant communication with associates, residents and residents’ loved ones. Omaha, Nebraska-based Heritage Communities created a […]
The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]
There’s an old adage that employees tend to leave their managers, not their jobs. That’s especially relevant for the senior living industry, which has grappled with a staffing crisis in recent years, particularly among its frontline workers. And there is evidence it’s not just an old adage, either. A 2015 Gallup study of more than […]
Heritage Communities COO Amy Birkel wanted to learn more about her company’s residents and what they go through every day, so she packed her bags and lived among them. For 13 days in August, she lived and slept in all 13 of Heritage’s communities throughout Nebraska, Iowa and Arizona. During that time, Birkel ate with […]
Heritage Communities is bringing its flexible model of senior living to the state of Texas for the first time. This will be the 16th community overall for Omaha, Nebraska-based Heritage, which was founded in 2002. The company owns and operates 13 existing properties in Nebraska, Iowa and Arizona, with two others currently in development — […]
Like many adult children, Kent Lewis had a frustrating time researching senior care options when his father suffered a minor stroke a couple years ago. What stood out most for Lewis, president and founder of Anvil Media in Portland, Oregon, were the multiple times he was asked to provide the same basic information when touring […]
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