This article is part of your SHN+ subscription The senior living industry is much more optimistic in 2025 about the demand at its doorstep in the form of the baby boomers – but there is still a lingering disconnect between recognizing that demand and actually meeting it. That was among my big takeaways a week […]
Heritage Communities
Senior living sales and marketing leaders are confronting the “double-edged sword” of artificial intelligence (AI) while also harnessing technology in new ways to meet key goals, including driving independent living occupancy and winning residents who might otherwise remain in their current homes. These were among the key takeaways that executives with LCS, The Arbor Company […]
This story is part of your SHN+ subscription In 2025, senior living sales and marketing leaders are adapting to the rise of grandchildren as decision-drivers; pondering new strategies for pricing, engagement and education; and implementing new technology to aid their efforts. These are just a few of the big ideas shared during the recent Senior […]
This story is part of your SHN+ subscription The baby boomers are at the industry’s doorstep, and operators have their work cut out for them meeting that demand. But in 2025, they also should be thinking about the generation that comes after the boomers. Earlier this week, I covered how the senior living industry is […]
This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants and needs of the baby boomer generation. But that doesn’t mean operators aren’t already preparing for the residents who come after them. The generation, known as Gen X, is typically defined as those born between […]
The senior living industry is ready to “thrive in ‘25” with regard to occupancy gains. But headwinds in lending are making growth tough during a time when it needs to grow. On the one hand, the lack of newly built senior living communities is supporting occupancy growth momentum among multiple senior living operators. In fact, […]
In 2025, senior living companies are gearing up for a big sales year in which they hope to add occupancy and new revenue to their operations. Earlier this week, we published a story detailing what 10 sales leaders from companies including LCS, Discovery Senior Living and Watermark Retirement Communities are expecting in the year ahead. […]
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts navigating the changing environment of senior living sales and marketing efforts. Senior living operators are evolving sales and marketing practices to meet growing demand […]
Heritage Communities is accelerating its growth plans for the coming year with a particular focus on expanding by taking on new management contracts with partners. The Omaha, Nebraska-based company in 2024 acquired its first set of management contracts after 20 years of both owning and operating its communities. Now, it is seeking new partners to […]
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