‘Authenticity and Transparency’: Memory Care Operators Pivot to Meeting Wants of Gen X Adult Children

Research-driven, highly skeptical and emotionally involved – these are some of the main characteristics of the adult child in the memory care sales process. As a new generation of older adults arrives in memory care, they are bringing with them their adult children belonging to Generation X. Now, memory care operators are reacting and meeting […]

Novelty to Necessity: AI Becomes Important Tool for Senior Living Sales and Marketing Teams

Editor’s Note: Hear similar insights at the WTWH Healthcare CIO Forum on July 17th in Chicago for an exclusive gathering of top healthcare IT leaders exploring the future of technology, data security and AI in care delivery. This curated, roundtable-style event will bring meaningful conversations between provider executives through intimate discussions and networking opportunities. To […]

AI, Events, Incentives: Inside New Sales and Marketing Strategies of Atria, Discovery, Heritage Communities

AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these are just a few of the ways senior living sales and marketing teams are changing things up for new prospects. Senior living operators say that a growing number of prospective residents and their families are doing prior to even […]

Movers and Shakers: Robert Chapin Appointed to NHI Board; Heritage Communities Welcomes VP of Operations

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

LCS, Arbor Company, Heritage Communities ‘Buckle Down’ To Drive Move-Ins

Senior living sales and marketing leaders are confronting the “double-edged sword” of artificial intelligence (AI) while also harnessing technology in new ways to meet key goals, including driving independent living occupancy and winning residents who might otherwise remain in their current homes. These were among the key takeaways that executives with LCS, The Arbor Company […]

Inside the Rapidly Evolving Landscape for Senior Living Sales and Marketing

This story is part of your SHN+ subscription In 2025, senior living sales and marketing leaders are adapting to the rise of grandchildren as decision-drivers; pondering new strategies for pricing, engagement and education; and implementing new technology to aid their efforts. These are just a few of the big ideas shared during the recent Senior […]