Senior Living Providers Develop New Move-In Protocols as Nation Reopens

Do not expect a “return to normal” for senior living move-ins as the nation gradually reopens during the coronavirus pandemic. New residents will need to be prepared for testing prior to moving in, quarantine periods before joining the larger census and the continuation of virtual tours and sales processes in searching for the right community. […]

48 Hours in a Senior Living Covid-19 War Room

As the Covid-19 crisis swiftly escalated across the United States over the last two weeks, senior living providers sprang into action, reconfiguring every aspect of operations. The effort has demanded unparalleled coordination between corporate offices and community frontlines, and necessitated constant communication with associates, residents and residents’ loved ones. Omaha, Nebraska-based Heritage Communities created a […]

Marketing in the Face of Covid-19: Senior Living Teams Get Creative

The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]

Workforce Crisis Prompts Senior Living Providers to Improve Manager Training

There’s an old adage that employees tend to leave their managers, not their jobs. That’s especially relevant for the senior living industry, which has grappled with a staffing crisis in recent years, particularly among its frontline workers. And there is evidence it’s not just an old adage, either. A 2015 Gallup study of more than […]

Regional Provider Latest to Blend Senior Living, Home Health

Large senior living providers across the nation, including Senior Lifestyle Corp. and Five Star Senior Living (NYSE: FVE), are building out their ancillary services, including home health. But this trend extends to smaller companies as well, such as Omaha, Nebraska-based Heritage Communities. “We decided to start a home health service line because we realize not every […]