The next generation of seniors is looking for any alternative to nursing homes—and many even say they’d prefer dying than living in one. But their finances and lack of planning may hamper their ability to take advantage of other options. Specifically, soon-to-be retirees say they’d rather die than live in a nursing home and cite […]
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The Changing Face of Active Adult Rental
This report reveals the depth of senior housing’s interest in active adult, the execution of the product and how these factors are re-writing the care continuum.
Inside the Rise of Senior Living Virtual Reality
After a decade of whispers, trials, pilots and promise, virtual reality now seems on the precipice of a boom in senior housing and senior care settings.
Multi-brand Strategies in Senior Housing
The impending wave of baby boomers into the senior population will bring more than just massive numbers of potential residents. This isn’t merely a question of bulk. It’s a question of breadth, with a wider range of seniors becoming inherently trickier to serve.
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