LCS hires national director of business development LCS, one of the country’s largest senior living providers and developers, announced that Lesley Vogels has joined the company as national director of business development. In her role, Vogels will join LCS VP of National Business Development David Mercugliano to focus on efforts that support the LCS family […]
Grow Your Occupancy
Presbyterian Homes Names COO Presbyterian Homes announced that Shannon Gutierrez has been named Chief Operating Officer. Gutierrez will oversee efforts in operations, team-building, development and technology of the three life plan communities in the Presbyterian portfolio – Lake Forest Place, The Moorings of Arlington Heights and Westminster Place. Gutierrez has been in senior living for […]
Digital advertising continues to be an important piece of senior living operators’ sales and marketing strategies– but how they are marketing to residents has evolved in 2022. Unlike in the early days of the pandemic, senior living operators now have an effective playbook for reaching older adults that includes more than just emails and Zoom […]
Senior living operators have been enacting changes in operations since the Covid-19 pandemic began, but some adaptations have been fleeting while others have proven longer-lasting. Recent conversations with several executives — including with large providers such as Brookdale, Frontier and Senior Lifestyle — highlight that operators now have committed to new practices across essentially every […]