Seeing is Believing: Video, Digital Lead Senior Living Sales,  Marketing Into 2023

On December 17, Arrow Senior Living released a video showing residents in communities throughout its portfolio singing “White Christmas.” The viewer travels a narrative arc about what the holidays mean to residents, all while residents serenade the viewer with Irving Berlin’s classic song. It’s a small example of how there’s no going back to the […]

‘World is Starting to Shift’: Top Senior Living Sales Trends for 2023

With margins under pressure, occupancy still in need of boosting and chatter of an uncertain economy ahead, 2023 is shaping up to be a pivotal year for senior living sales. Few know that better than LCS Chief Marketing Officer Rick Westermann, who leads sales and marketing for the Des Moines, Iowa-based senior living company. For […]

Transactions & Financings: Ziegler Closes $17M Financing for Goodwin Living Community; CFG Secures $40M for Griffin Living Refinancing

Acquisitions Commonwealth Adds 3, Expands to New State Commonwealth Senior Living announced it added three senior living communities, all located in Michigan, marking Commonwealth’s first footprint in the Great Lakes State. The communities — located in New Baltimore, Grand Rapids and East Paris — are all undergoing renovations totaling more than $22 million. The communities, […]