5 Steps for Profitable Content Marketing in Senior Living

Senior living communities today have an unprecedented array of options for reaching consumers, including websites, social media, television, print media and direct mail. But to engage potential customers effectively, operators need to determine what content to distribute and what channels to use, experts advised Wednesday during Senior Housing News’ webinar “Content Marketing: Driving Profitable Consumer […]

Senior Housing Now Hiring Asset Managers, COOs and More — Apply Today

As an arctic blast sweeps the Midwest, warm up with a new position in the senior housing industry. Senior housing providers, including Senior Star Management and Commonweatlth Assisted Living, are searching for top talent to fill key roles. Vacant positions include executive director, business development director and more. Are you a senior living company or […]

Senior Housing Now Hiring Marketers, Executive Directors and More—Apply Today

As the final quarter of the year gets underway, senior housing operators, developers, financiers and many more are looking for new talents to help grow their operations, and they’re searching across a variety of expertise. Positions for marketers, asset managers, nursing and business development directors are just a few jobs currently offered by companies like […]

Ventas, GlynnDevins, CBRE All Hiring — Apply Today

Looking for a senior housing job? We’ve got you covered, bringing you job postings from some of the top senior housing employers in the country.   Open positions include recruiter at Ventas, Inc. (NYSE: VTR), junior appraiser at CBRE, Inc., business development director at GlynnDevins and more. Are you a senior living company or organization […]

Senior Living Providers Turn Social Media into Lead Gen

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  While a growing number of senior […]

3 Ways Senior Living Nonprofits Combat Scrutiny

In an economy still reeling from the Great Recession, some nonprofit senior living communities are facing increased scrutiny regarding their tax-exempt status. “Nonprofits are coming into the spotlight,” said Nikki Rineer, president of research company Holleran during a recent webinar with Mather LifeWays titled “Community Outreach Tips and Tactics for Today’s Nonprofit.” Adding to the […]

SeniorHomes.com Names Best of Senior Living in Annual Ranking

Holiday Retirement and Provision Living have the best websites among senior living large companies in 2014, according to SeniorHomes.com’s annual awards program. The winning senior living resources in both the consumer and industry markets were announced on Tuesday for SeniorHomes.com’s 2014 Best Senior Living Awards. To determine the winners, the national directory of senior housing […]

Senior Living Gains Momentum as Hospitality Career Track

The senior living industry and continuing care retirement communities in particular are gaining momentum as a career option for hospitality students as compelling demographics help increase awareness about the sector.  In early October, a group of senior living professionals gave a presentation on the industry to more than 200 students enrolled in Pennsylvania State University’s […]

Senior Living Can’t Ignore Bottom Line Impact of Online Reviews

Senior living providers have lagged behind other industries in cultivating a strong online presence, marketing professionals agree. But as online consumer reviews on their communities grow more prevalent, so will the reviews’ impact on their bottom lines—making them impossible to ignore. That one-star review that was left four months ago by a disgruntled adult child […]