How do you create a better online reputation for your senior living organization? Assessing competitors, building trust and credibility, monitoring review sites and social platforms are important for long-term success. So are having a plan in place if a crisis or issue occurs at your community, and participating in the conversation. Learn about these strategies […]
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How do you create a better online reputation for your senior living organization? Assessing competitors, building trust and credibility, monitoring review sites and social platforms, having a plan in place if a crisis or issue occurs at your community, and participating in the conversation are among a few of the strategies for long-term success. Learn […]
The senior living sector has seen an influx of outside investment dollars as the industry anticipates growth in the coming years and decades. Equity investments have targeted development projects and operations, and now they’re honing in on another area: marketing. Private equity firm Falfurrias Capital Partners, based in Charlotte, North Carolina, recently made an investment […]
With more tech-savvy seniors online today than ever before, developing automated marketing campaigns is becoming the next generation of the senior living sales strategy, according to a panel of industry marketers. Senior living sales teams may be missing valuable opportunities to not only reach more prospective residents and their adult children, but also engage and […]
Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to […]
Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to […]
Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to […]
Senior living communities today have an unprecedented array of options for reaching consumers, including websites, social media, television, print media and direct mail. But to engage potential customers effectively, operators need to determine what content to distribute and what channels to use, experts advised Wednesday during Senior Housing News’ webinar “Content Marketing: Driving Profitable Consumer […]
As an arctic blast sweeps the Midwest, warm up with a new position in the senior housing industry. Senior housing providers, including Senior Star Management and Commonweatlth Assisted Living, are searching for top talent to fill key roles. Vacant positions include executive director, business development director and more. Are you a senior living company or […]
As the final quarter of the year gets underway, senior housing operators, developers, financiers and many more are looking for new talents to help grow their operations, and they’re searching across a variety of expertise. Positions for marketers, asset managers, nursing and business development directors are just a few jobs currently offered by companies like […]
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