[Free Webinar] Marketing Automation: Enriching Digital Lead Engagement

Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to […]

[Webinar] Marketing Automation: Enriching Digital Lead Engagement

Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to […]

Free Webinar: Leverage Automated Marketing to Increase Leads

Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to […]

5 Steps for Profitable Content Marketing in Senior Living

Senior living communities today have an unprecedented array of options for reaching consumers, including websites, social media, television, print media and direct mail. But to engage potential customers effectively, operators need to determine what content to distribute and what channels to use, experts advised Wednesday during Senior Housing News’ webinar “Content Marketing: Driving Profitable Consumer […]

Senior Housing Now Hiring Asset Managers, COOs and More — Apply Today

As an arctic blast sweeps the Midwest, warm up with a new position in the senior housing industry. Senior housing providers, including Senior Star Management and Commonweatlth Assisted Living, are searching for top talent to fill key roles. Vacant positions include executive director, business development director and more. Are you a senior living company or […]

Senior Housing Now Hiring Marketers, Executive Directors and More—Apply Today

As the final quarter of the year gets underway, senior housing operators, developers, financiers and many more are looking for new talents to help grow their operations, and they’re searching across a variety of expertise. Positions for marketers, asset managers, nursing and business development directors are just a few jobs currently offered by companies like […]

Ventas, GlynnDevins, CBRE All Hiring — Apply Today

Looking for a senior housing job? We’ve got you covered, bringing you job postings from some of the top senior housing employers in the country.   Open positions include recruiter at Ventas, Inc. (NYSE: VTR), junior appraiser at CBRE, Inc., business development director at GlynnDevins and more. Are you a senior living company or organization […]

Senior Living Providers Turn Social Media into Lead Gen

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  While a growing number of senior […]

3 Ways Senior Living Nonprofits Combat Scrutiny

In an economy still reeling from the Great Recession, some nonprofit senior living communities are facing increased scrutiny regarding their tax-exempt status. “Nonprofits are coming into the spotlight,” said Nikki Rineer, president of research company Holleran during a recent webinar with Mather LifeWays titled “Community Outreach Tips and Tactics for Today’s Nonprofit.” Adding to the […]