3 Ways to Build Better Reputations Online in Senior Living

The Internet has undeniably changed the senior living buying process. And as more seniors and their family members go online to research senior living options, a provider’s online reputation can be either a deal-maker or a deal-breaker in attracting new residents. Having a strong online reputation can be one of the best weapons in a […]

Free Webinar: Steps for Building a Better Online Reputation

How do you create a better online reputation for your senior living organization? Assessing competitors, building trust and credibility, monitoring review sites and social platforms are important for long-term success. So are having a plan in place if a crisis or issue occurs at your community, and participating in the conversation. Learn about these strategies […]

Free Webinar: How to Build a Better Online Reputation

How do you create a better online reputation for your senior living organization? Assessing competitors, building trust and credibility, monitoring review sites and social platforms, having a plan in place if a crisis or issue occurs at your community, and participating in the conversation are among a few of the strategies for long-term success. Learn […]

Private Equity Bets on Senior Living Marketing’s Growing Power

The senior living sector has seen an influx of outside investment dollars as the industry anticipates growth in the coming years and decades. Equity investments have targeted development projects and operations, and now they’re honing in on another area: marketing. Private equity firm Falfurrias Capital Partners, based in Charlotte, North Carolina, recently made an investment […]

The Next Generation of Senior Living Marketing: Automation

With more tech-savvy seniors online today than ever before, developing automated marketing campaigns is becoming the next generation of the senior living sales strategy, according to a panel of industry marketers. Senior living sales teams may be missing valuable opportunities to not only reach more prospective residents and their adult children, but also engage and […]

[Free Webinar] Marketing Automation: Enriching Digital Lead Engagement

Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to […]

[Webinar] Marketing Automation: Enriching Digital Lead Engagement

Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to […]

Free Webinar: Leverage Automated Marketing to Increase Leads

Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to […]

5 Steps for Profitable Content Marketing in Senior Living

Senior living communities today have an unprecedented array of options for reaching consumers, including websites, social media, television, print media and direct mail. But to engage potential customers effectively, operators need to determine what content to distribute and what channels to use, experts advised Wednesday during Senior Housing News’ webinar “Content Marketing: Driving Profitable Consumer […]