Why Senior Living Still Struggles with Digital Marketing

When it comes to senior living communities, marketers still favor the tried-and-true. They rank “community website” as the most effective way to market senior communities, but direct mail, in-person events, and print ads follow, beating out digital marketing methods. That’s according to 149 senior living marketing vice presidents, directors, and managers who responded to an online survey conducted in […]

‘Life Plan Community’ Versus ‘CCRC’ Debate Lives On

Months after the introduction of the phrase life plan community as an alternative to the traditional continuing care retirement community (CCRC) terminology, it seems there’s still sharp industry disagreement over which is the term of choice. The name change followed a two-year process spearheaded by LeadingAge and Mather LifeWays, in partnership with GlynnDevins, Brooks Adams Research, […]

Is the New Name for CCRCs a Winner?

From here on out, continuing care retirement communities may be called “Life Plan Communities” — or not. The new term emerged out of a lengthy process spearheaded by LeadingAge and Mather LifeWays, which revealed shortcomings in the “CCRC” terminology. Still, even leaders of the project admit that there’s no telling whether the newly proposed alternative will have staying power. The […]

How Senior Living Marketing Firms Are Gaining More Firepower

The recent acquisition of Forté, a Dallas-based public relations agency that exclusively serves the senior living industry, is a move that will bring the marketing communications agency The Point Group into the senior living space at a time when it sees the potential for growth—and also suggests a growing trend of senior living marketing firepower getting […]

3 Ways to Build Better Reputations Online in Senior Living

The Internet has undeniably changed the senior living buying process. And as more seniors and their family members go online to research senior living options, a provider’s online reputation can be either a deal-maker or a deal-breaker in attracting new residents. Having a strong online reputation can be one of the best weapons in a […]

Free Webinar: Steps for Building a Better Online Reputation

How do you create a better online reputation for your senior living organization? Assessing competitors, building trust and credibility, monitoring review sites and social platforms are important for long-term success. So are having a plan in place if a crisis or issue occurs at your community, and participating in the conversation. Learn about these strategies […]

Free Webinar: How to Build a Better Online Reputation

How do you create a better online reputation for your senior living organization? Assessing competitors, building trust and credibility, monitoring review sites and social platforms, having a plan in place if a crisis or issue occurs at your community, and participating in the conversation are among a few of the strategies for long-term success. Learn […]

Private Equity Bets on Senior Living Marketing’s Growing Power

The senior living sector has seen an influx of outside investment dollars as the industry anticipates growth in the coming years and decades. Equity investments have targeted development projects and operations, and now they’re honing in on another area: marketing. Private equity firm Falfurrias Capital Partners, based in Charlotte, North Carolina, recently made an investment […]

The Next Generation of Senior Living Marketing: Automation

With more tech-savvy seniors online today than ever before, developing automated marketing campaigns is becoming the next generation of the senior living sales strategy, according to a panel of industry marketers. Senior living sales teams may be missing valuable opportunities to not only reach more prospective residents and their adult children, but also engage and […]