For years, senior living marketers have been turning their attention to mobile platforms like smartphones, but these two numbers show how much focus these channels require: 6,000 — the number of online searches related to senior living communities made every hour in the U.S. 82% — the percentage of smartphone users who consult their mobile […]
Happy Monday! It’s a busy time in the senior housing industry as public companies begin to share their latest financial results. It’s also a busy time in “funny hat” news, due in part to one half of an athletic elderly couple. Here’s what you may have missed last week: HCP Inc. (NYSE: HCP) is on […]
It’s no secret that senior living communities are popping up across the U.S. at a challenging pace. Fresh operators are shaking up markets in cities where new senior housing construction is booming, such as Dallas, Minneapolis, and Atlanta. These days, many operators throughout the country are asking the same question: What should I do if a […]
When it comes to senior living communities, marketers still favor the tried-and-true. They rank “community website” as the most effective way to market senior communities, but direct mail, in-person events, and print ads follow, beating out digital marketing methods. That’s according to 149 senior living marketing vice presidents, directors, and managers who responded to an online survey conducted in […]
Months after the introduction of the phrase life plan community as an alternative to the traditional continuing care retirement community (CCRC) terminology, it seems there’s still sharp industry disagreement over which is the term of choice. The name change followed a two-year process spearheaded by LeadingAge and Mather LifeWays, in partnership with GlynnDevins, Brooks Adams Research, […]
From here on out, continuing care retirement communities may be called “Life Plan Communities” — or not. The new term emerged out of a lengthy process spearheaded by LeadingAge and Mather LifeWays, which revealed shortcomings in the “CCRC” terminology. Still, even leaders of the project admit that there’s no telling whether the newly proposed alternative will have staying power. The […]
The recent acquisition of Forté, a Dallas-based public relations agency that exclusively serves the senior living industry, is a move that will bring the marketing communications agency The Point Group into the senior living space at a time when it sees the potential for growth—and also suggests a growing trend of senior living marketing firepower getting […]
The Internet has undeniably changed the senior living buying process. And as more seniors and their family members go online to research senior living options, a provider’s online reputation can be either a deal-maker or a deal-breaker in attracting new residents. Having a strong online reputation can be one of the best weapons in a […]
Last chance to sign up! How do you create a better online reputation for your senior living organization? Assessing competitors, building trust and credibility, monitoring review sites and social platforms are important for long-term success. So are having a plan in place if a crisis or issue occurs at your community, and participating in the […]
How do you create a better online reputation for your senior living organization? Assessing competitors, building trust and credibility, monitoring review sites and social platforms are important for long-term success. So are having a plan in place if a crisis or issue occurs at your community, and participating in the conversation. Learn about these strategies […]