Senior Living Marketing Leaps Into Digital Age With Innovations, Investments

In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]

Why Senior Living Providers Must Treat Sales Leads Like Gold in the Covid-19 Era

Covid-19 has depressed senior living leads, inquiries, tours and move-ins — and that means senior living sales teams can’t afford to let prospects fall through the cracks. Year-over-year, senior living inquires are down 35%, re-inquiries are down 65%, tours are down 26% and move-ins are down 30%, according to data from senior living marketing firm […]

Senior Living Providers Create ‘Next Normal’ With Dining, Disinfection Changes

As the U.S. gradually reopens after nearly four months of lockdowns in response to the coronavirus pandemic, senior living communities can take cues from how various businesses operate in the new normal. Plans for restaurants operating at reduced capacities or with only socially distanced, outdoor dining can be adopted by providers looking to re-open dining […]

‘We Have to Get Ahead of This’: Amid Bad Press, Senior Living Providers Must Be Transparent

In the age of Covid-19, adopting a policy of full disclosure can make senior living providers more vulnerable to unwanted attention from the local media, residents or their families. But while a proactive, transparent approach to communications may lead to short-term headaches during an already tough time, doing so now is important in building long-term […]

Movers & Shakers: Cadence Hires HR Director; Oakmont Bolsters Leadership

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Transactions & Financings: Ensign Group Completes Pennant Spinoff; GlynnDevins Acquires Consulting Firm

Ensign Group senior housing spinoff complete The Ensign Group (Nasdaq: ENSG) completed its spinoff of The Pennant Group (Nasdaq: PNTG), its unit for senior living, home health and hospice properties. The Mission Viejo-based company first announced the spinoff in May. Ensign stockholders received one share of Pennant common stock for every two shares of Ensign […]

Movers & Shakers: Management Team for Leisure Care High-Rise; New Asbury Foundation CEO

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Movers & Shakers: Presbyterian’s Sales and Marketing VP; Benchmark Names Resident Care Director

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]