Senior Living Marketing Firm Attane to Close

Senior living marketing firm Attane is laying off its employees as it unwinds operations in the coming week. The Kansas City-based company has about 100 employees, some of whom took to LinkedIn Monday to announce the sudden closure. The company’s closure is related to the senior living industry’s slow rebound from the Covid-19 pandemic as […]

Transactions & Financings: PGIM, Greystone Facilitate Harrison Street-Oakmont Deal; Lifespace, Phoenix, Alta Grow

Harrison Street Real Estate Capital’s $1.2 billion acquisition of 24 senior living communities formerly owned by Healthpeak Properties (NYSE: PEAK) and Gallaher Companies in early June was facilitated with loans from two large financial firms. Greystone placed and executed financing for the purchase of 16 of the communities in the portfolio. The package involved Freddie […]

VOICES: Chris Egan, President and CEO, GlynnDevins

This article is sponsored by GlynnDevins. In this Voices interview, Senior Housing News sits down with GlynnDevins president and CEO Chris Egan to learn the top marketing areas that senior housing operators can boost to win in 2021. Egan also discusses how operators should prioritize their marketing budget, and why consumer confidence will soon be […]

Transactions & Financings: Pennant Group Expands Credit Facility; Springpoint’s $115M Refinancing

The Pennant Group (Nasdaq: PNTG) gave itself more financial flexibility a year into the coronavirus pandemic. The Eagle, Idaho-based company amended its revolving credit facility to $150 million, of which only $18.3 million was drawn as of February 22. Coupled with strong cash flow, expands Pennant’s ability to opportunistically target senior housing, home health and […]

Movers & Shakers: New Masonic Villages COO; Commonwealth Names Regional VP

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Transactions & Financings: Columbia Pacific’s $136M India JV; CBRE Arranges $40M Financing Package

Columbia Pacific, Embassy Group to invest $136M in India Columbia Pacific Communities is partnering with Indian real estate developer, Embassy Group, to develop a pipeline of senior housing communities in major population hubs across India, Mint reports. The venture will invest ₹1,000 crore – $136.3 million in U.S. dollars – to develop a pipeline of […]

Senior Living Marketing Leaps Into Digital Age With Innovations, Investments

In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]

Why Senior Living Providers Must Treat Sales Leads Like Gold in the Covid-19 Era

Covid-19 has depressed senior living leads, inquiries, tours and move-ins — and that means senior living sales teams can’t afford to let prospects fall through the cracks. Year-over-year, senior living inquires are down 35%, re-inquiries are down 65%, tours are down 26% and move-ins are down 30%, according to data from senior living marketing firm […]

Senior Living Providers Create ‘Next Normal’ With Dining, Disinfection Changes

As the U.S. gradually reopens after nearly four months of lockdowns in response to the coronavirus pandemic, senior living communities can take cues from how various businesses operate in the new normal. Plans for restaurants operating at reduced capacities or with only socially distanced, outdoor dining can be adopted by providers looking to re-open dining […]