Gillette Hopes New Razor Will Be Game Changer for Senior Living [Updated]

Oct. 17 Editor’s Note: The co-creation pilot program officially launched today. Approximately 50,000 TREO razors are available for consumers to test and can be requested at www.gillettetreo.com. Gillette’s famous tagline is “The Best a Man Can Get.” But if that man is a senior being shaved by a caregiver, even the best razors from Gillette–or other companies–haven’t been doing […]