GenCare CEO: Covid-19 Could Ease Workforce Shortage, Lessen ‘Pay to Play’ Wage Pressure

As senior living providers pay higher hourly wages, bonuses and other incentives to frontline staff responding to Covid-19, some industry leaders believe that this is setting a new wage baseline that will remain once the pandemic subsides. However, GenCare Lifestyle founder and CEO Leon Grundstein is not so sure — the massive unemployment caused by […]

In the Pipeline: Avail Senior Living’s Debut; Balfour Opens Michigan Community

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends and the annual SHN Awards Competition. Construction: Planned Presbyterian Manors Plans Colorado Community Senior living nonprofit Presbyterian Manors of Mid-America is […]

GenCare, PMB Forms Wellness-Focused Health System Partnership

GenCare Lifestyle, already an industry leader in wellness-focused senior living operations, is launching a health system partnership in one of its communities, with plans to scale. The partnership will build on the company’s wellness foundation and broaden what the Seattle-based provider can offer its residents, as well as improve their quality of life, founder and […]

Merrill Gardens Co-Founder Quietly Builds Wellness-Focused Operator GenCare

GenCare Lifestyle is not a large senior living provider, but the Seattle-based company is making a mark. Helmed by industry veteran Leon Grundstein, GenCare has been on the leading edge of wellness-focused operations, with particular innovation in the area of dining, and has started working with a new capital partner to support the company’s continued […]