Welltower CEO: We Aim To Mimic High-End Senior Living at $1,000 Price Point

Real estate investment trust Welltower (NYSE: WELL) made headlines last week with the official introduction of its new middle-market brand, welltowerLIVING. On Monday, Welltower CEO Tom DeRosa provided additional insight into how the plans for welltowerLIVING fit into a larger strategy to create senior living options for the vast cohort of aging middle-income baby boomers. […]

Welltower CEO Touts Expanding Health System Initiatives, Teases ‘Welltower Living’ Brand

Welltower is moving forward on all cylinders with its strategy of closely aligning senior housing with health systems. In addition to a recently announced relationship with Jefferson Health, the real estate investment trust (REIT) is in the process of working closely with Geisinger Health in Pennsylvania, CEO Thomas DeRosa said Wednesday at the J.P. Morgan […]