‘We’re Not Getting That Message Out At All’: Senior Living Missing Opportunity to Engage Interested Consumers

As the Covid-19 pandemic continues to disrupt all facets of the senior care industry, providers can take solace in knowing that consumers are still seeking out senior living, and most are still accepting new residents. However, this message — that many senior living communities are still welcoming new residents who may have pressing needs — […]

Transactions & Financings: CBRE’s $615M November; Watermark Grows with Acquisition

Berkadia completes $159M in recent senior housing deals Berkadia’s Senior Housing & Healthcare Group closed on the following senior housing transactions, totaling $158.9 million in transaction value: — Senior Directors Ed Williams and Rafael Nobo arranged a $107.6 million Fannie Mae master credit facility for eight independent living, assisted living and memory care communities in […]

5 Ways Senior Living May Reach the Middle Market

While it’s clear the senior living industry must cater to the growing middle market of older adults over the next decade, what isn’t clear is how exactly that will occur. There are fresh ideas percolating, though. That was made evident during a “hackathon” at the National Investment Center for Seniors Housing & Care (NIC) fall […]

Movers & Shakers: Benchmark Hires Chief Marketing Officer; LaSalle Group Names Finance VP

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

3 Tips for Better Senior Living Marketing Over the Holidays

The holidays are a time filled with warmth, laughter and good cheer—and they’re also an important time for senior living providers. That’s because the holiday season usually marks an influx of online senior living inquiries as families and adult children begin researching care options for their parents or loved ones. Experts from digital marketing firm G5 and Seattle-based owner and operator Merrill […]

Senior Care Technology Review: Brookdale Implements New Wireless Solution & More

This installment of senior care technology news features Brookale Senior Living’s implementation of Aerohive Network’s wireless network solutions, along with a new tool for assessing proper hygiene among healthcare clinicians and a German company that recently launched an assisted living gateway for independent seniors who want to stay in their homes. 1. Aerohive Networks: Brookdale […]