This story is part of your SHN+ subscription “Ready to grow, struggling to build” – I think that sentiment from NIC Senior Principal Omar Zahraoui on stage at our recent BUILD conference perfectly describes the state of the senior living industry in 2025. On the one hand, four consecutive years of demand outpacing the rate […]
Frontier Senior Living
This story is part of your SHN+ subscription High demand and rising occupancy have prompted senior living operators to again raise resident rates in the coming year, albeit at a more moderate pace than a few years ago. In 2025, senior living operators raised resident rates as pricing power shifted to favor independent living. Assisted […]
Shane Stricker, Director of Marketing Communications at Frontier Senior Living, has been named a 2025 Future Leader by Senior Housing News. To become a Future Leader, an individual is nominated by their peers. The candidate must be a high-performing employee who is 40 years of age or younger, a passionate worker who knows how to […]
Challenges in memory care are driven by rising acuity of residents leading to shorter lengths of stay, combined with changing customer demands. These factors have forced senior living providers to think differently about their operations in memory care. This comes as the senior living customer today continues to change, even within higher acuity assisted living […]
Editor’s Note: Below is a compilation of six senior living executives that will be speaking at the 2025 BUILD-BRAIN conference in Dallas, Texas. Hear more insights like these during our two-day event. Tickets are available here. The landscape for senior living development heading into 2026 is a mix of both opportunities and challenges. High interest […]
A limited rate of new community openings has senior living demand surging in 2025. Senior living operators are making the most of this period. Frontier Senior Living has notched almost nine consecutive months of occupancy growth ranging between 20 and 40 net move-ins every month, according to CEO Greg Roderick. “In previous years, the last […]
Editor’s note: Learn the latest regarding new development and construction at the Senior Housing News BUILD event on November 6 and 7 in Dallas. BUILD brings together operators, owners, architects and designers, construction firms and contractors, capital providers, technology companies and other key industry stakeholders to discuss their strategies and challenges, brainstorm solutions and lay […]
Demand for senior living is surging in 2025, and operators are deploying creative incentives and discounts to maximize their occupancy gains in the months ahead. Last year, NIC data showed that, as senior living rent growth has slowed, the rate of steep discounts has picked up. At the same time, the new community construction has […]
This article is part of your SHN+ subscription The senior living industry is finally finding real uses for AI, and value-based care is continuing to gain steam as operators ink new partnerships. My colleague Austin Montgomery recently illustrated how senior living marketing and sales teams are using artificial intelligence in 2025, from roleplaying without human […]
This story is part of your SHN+ subscription The senior living industry is undergoing a margin reset, and Frontier Senior Living CEO Greg Roderick sees a fresh opportunity to analyze and trim expenses across the company’s balance sheet. Roderick is not shy about advocating for the value of senior living communities and the need to […]
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