Demand for senior living is surging in 2025, and operators are deploying creative incentives and discounts to maximize their occupancy gains in the months ahead. Last year, NIC data showed that, as senior living rent growth has slowed, the rate of steep discounts has picked up. At the same time, the new community construction has […]
This article is part of your SHN+ subscription The senior living industry is finally finding real uses for AI, and value-based care is continuing to gain steam as operators ink new partnerships. My colleague Austin Montgomery recently illustrated how senior living marketing and sales teams are using artificial intelligence in 2025, from roleplaying without human […]
This story is part of your SHN+ subscription The senior living industry is undergoing a margin reset, and Frontier Senior Living CEO Greg Roderick sees a fresh opportunity to analyze and trim expenses across the company’s balance sheet. Roderick is not shy about advocating for the value of senior living communities and the need to […]
In the quest for higher margins and better care outcomes, some senior living operators are taking a greater role in organizing and providing pharmacy services. While establishing a standalone business or entering into a new JV partnership to provide pharmacy services is operationally intensive, doing so can unlock a new revenue stream, not to mention […]
This story is part of your SHN+ subscription In 2025, senior living operators are looking to strategies from companies like Costco (NASDAQ: COST) to improve staffing and quality. I think there’s still more the industry can learn. Senior living operators have embraced staffing models that emulate the retail giant’s practice of rewarding high-quality workers with […]
With smaller labor pools and limited base of potential customers, secondary and tertiary markets are not for the faint of heart. But that doesn’t mean operators are overlooking them. Operators including Frontier Senior Living and Charter Senior Living are targeting smaller, more fragmented markets for growth with the belief that they can succeed with a […]
Frontier Senior Living CEO Greg Roderick sees a future in which success hinges on memory care demand and operators’ ability to cater to it in a new way. To get there, Dallas, Texas-based Frontier has bolstered training and improved staff retention coming off of a 2024 campaign that saw the launch of the company’s in-house […]
Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Blog posts, social media, events with free meals – these are among the top tools senior living operators are using in their efforts to educate the general […]
