How Five Star Sells Rehab Patients on Senior Living

Conventional wisdom says that the progression of an older adult’s journey through the senior housing system usually begins at an independent living community, followed by moves to assisted living and skilled nursing as needs increase. But for some, the pathway into senior housing—such as an assisted living or independent living community—begins in skilled nursing, creating […]

[Updated] The Top 10 Largest Senior Living Providers of 2017

*Editor’s Note: This story has been corrected from a previous version, which inaccurately stated there was a significant decrease in total units among the largest providers. This was based on a mistaken analysis of the data, confusing resident capacity with unit count. Argentum’s 2016 rankings were based on resident capacity, and this year the rankings […]

Five Star Seeks Momentum from Promising Move-In Trends

Five Star Senior Living (NYSE: FVE) has started to see positive occupancy trends, and the provider is planning to use some proceeds from a newly announced transaction to help its ongoing efforts to compete with new supply. Like other senior living providers across the country, Newton, Massachusetts-based Five Star has experienced occupancy woes related to […]

Providers Find Rich Stream of Referrals in Community Groups

Primary care physicians, cardiologists and the Lions Clubs International—no, this isn’t a game of “odd man out,” but rather a diversified mix of referral sources senior living operators should consider in their marketing, sales and outreach efforts. Reaching out to community and volunteer-based organizations, like the Lions Clubs, is a fruitful way for senior living operators […]

Five Star Dips Its Toes in Home Care, Considers Scaling Up

As the baby boom generation ages in the coming years, demand for private-pay senior living is expected to soar—but so too is demand for at-home care. Recognizing this, many independent living and assisted living companies are taking a closer look than ever before at the opportunity and risks in expanding their services to include private-pay […]

How Tech Supports a New Concept of Seniors’ Wellness

The 21st Century Senior Living Community is a series brought to you by CDW, a provider of technology solutions and services focused exclusively on serving the healthcare marketplace. The series takes a clear-eyed look at how leading providers and their partners are creating the next generation of senior living communities by raising the bar on […]

How Executive Director Certification Raises the Bar for Assisted Living

A relatively new professional certification program for assisted living executive directors has what it takes to become a nationwide industry standard, leaders throughout the sector say. In fact, some providers are already going as far as considering making it mandatory. The Certified Director of Assisted Living (CDAL) program is an effort of the Senior Living Certification Commission, which was formed in 2015 by […]

Five Star Will ‘Not Be Complacent’ Amid Occupancy Woes

Five Star Senior Living (Nasdaq: FVE) is vowing to take concrete actions in its ongoing battle with sagging occupancy rates. Occupancy for senior living communities owned and leased by the Newton, Massachusetts-based company was just 83.1% for the second quarter of 2017, compared with 84.3% for the same period in 2016. For reference, Five Star logged an occupancy rate of 83.6% […]

Five Star Launches Ageility Brand for Push Into Competitors’ Communities

Months after stating that something new was in store, Five Star Senior Living Inc. (Nasdaq: FVE) has officially laid the groundwork to expand its ancillary services beyond the walls of Five Star communities. The Newton, Massachusetts-based senior living provider has rebranded its rehabilitation and wellness division as Ageility Physical Therapy Solutions—a move that’s meant to ease […]

Why Staffing Battles Should Not Escalate to ‘Nickel and Dime Wars’

Senior living providers nationwide are feeling increased pressure from new competition, including where staffing is concerned. Providers, after all, want their communities to stand out as great places to work—especially ones that are better than newer communities across town. As it turns out, the best candidates will not be won over by salaries or vacation time, however, […]