Senior living operators are holding steady with social media strategies in 2025 despite shifting trends for how people share information online. In 2025, social media companies such as Meta, the company behind Facebook, Instagram and Threads, and TikTok developer ByteDance are under scrutiny from lawmakers and the public. TikTok is subject to a potential ban […]
Senior living occupancy has been on the upswing, but maintaining that momentum could require larger investments in sales and marketing for 2025. Beztak, for instance, has increased its sales and marketing budget over the last several years, from around $900,000 in 2023 to just over $1 million in 2024. For 2025, that amount is anticipated […]
Transactions FellowshipLife acquires fifth community FellowshipLife, a New Jersey-based nonprofit, announced it has added Applewood Village into its network of communities, expanding its portfolio to five. According to a press release, Applewood Village was owned and operated by CentraState Healthcare System, and the community will still maintain ties with CentraState as “a preferred provider of […]
New Jersey not-for-profit FellowshipLIFE is continuing the growth it saw in 2023 through an agreement with a regional health care provider, which brings another community into its portfolio. The agreement, completed with CentraState Healthcare System, will transfer the organization’s Applewood community to FellowshipLIFE, which will assume its operation and management in mid-2024. “It’s about driving […]
Financings Greystone provides $16.8 million for green financing program Commercial real estate financial company Greystone has provided $16.8 million via a HUD LEAN 232/233(f) green loan to refinance a supportive living facility in Illinois. The facility, Plum Creek at Rolling Meadows, is a 102-unit facility on 1.46 acres and was constructed in 1986. The owner […]
