Facebook’s changes to its advertising algorithms to prevent discrimination in housing, credit and employment ads will likely have little impact overall on the senior living industry. For luxury age-restricted communities, however, the changes could mean a longer sales process for leads cultivated online. Facebook announced Wednesday it reached a landmark settlement with civil rights groups […]
There’s no accounting for why certain internet content goes viral. Who’s to say why Chewbacca Mom racked up more than 145 million Facebook views? But last week, a Facebook post about the possibility of retirement living at a Holiday Inn went viral — and senior housing providers should consider why it struck a nerve with […]
The wellness revolution in senior living is here to stay, and much of it is powered by technology. In a senior living context, wellness focuses on five main components: the emotional, mental, physical, social and spiritual. Technology touches each of these elements. To compete in the next decade and beyond, senior living providers must understand […]
A startup that could alter the senior care landscape by offering on-demand in-home services has secured $20 million in funding, including $15 million from influential investor Marc Andreessen, the company recently announced. The service, called Honor, is being likened to Uber, the smartphone app that enables people to request and automatically pay for car rides […]
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