Brookdale Could Rapidly Consolidate CCRC Industry with HCP Backing

Brookdale Senior Living (NYSE:BKD) will soon become a driving force in the industry for continuing care retirement communities (CCRCs) with the capital backing of new joint venture partner HCP, Inc. (NYSE:HCP), analysts say. The companies announced Wednesday they would enter a joint venture agreement to own and operate a $1.2 billion portfolio, that at its […]

Brookdale Now Wireless Portfolio-Wide, Emeritus Up Next Post-Merger

Brookdale Senior Living (NYSE:BKD) has gone wireless in its Internet capabilities for residents, staff and guests across its portfolio with plans to expand into Emeritus properties post-merger, according to InformationWeek HealthCare. Everything from ordering meals and hair appointments to monitoring physical therapy and electronic health records (EHRs) will be available online to those living and working under […]

For Online Senior Living Leads, Follow Up or Forget About It

Senior living providers have tended to discount online-sourced leads as less likely to be qualified, but marketers say a lead tracking strategy that includes building relationships with each and every inquiry can help boost conversion rates for tours and, eventually, move-ins.  Many providers tend to view online leads as inferior quality, says Todd Walrath, president […]

Emeritus to Close Dallas Community, Cites Costly Building Code Updates

Costly building improvements is forcing Emeritus Corp. (NYSE: ESC) to close one of its outdated properties in Texas. Emeritus at Vickery Towers, located in the Dallas-Fort Worth area, will close its doors on July 15, according to a statement from Summer Hammerle, regional director of operations at Emeritus.  The community was first constructed in 1968, […]

The Top 10 Senior Living Providers Ranked by Capacity

On the heels of the announcement they will be merging in a deal slated to close in the third quarter of 2014, Brookdale Senior Living and Emeritus were ranked as the two largest senior living providers by capacity, respectively, by the Assisted Living Federation of America. In its annual ranking of senior living providers by […]

Brookdale Merger Blasts Open Divide Between Large, Small Providers

A mega-corporation will form through the planned merger of Brookdale Senior Living and Emeritus, and while both entities expect to achieve significant efficiencies, senior living stakeholders say the challenge will be maintaining operational excellence. The merger will create a senior living giant that further divides the industry into two distinct models: the smaller, regional players […]

Big 3 REIT Merger: Now’s the Time to Strike

If there’s going to be a merger among the “Big 3” healthcare REITs, now’s the time to strike while the proverbial iron is hot, says a recent Bloomberg article. The Big 3 REITs—Ventas, HCP, and Health Care REIT—have played starring roles in many of the past few years’ senior living acquisitions, spending billions on (or with) […]

Five Reasons Healthcare Reform Can’t Ignore Assisted Living

Assisted living hasn’t been a major focus of healthcare reform and how it fits into the nation’s healthcare system, but industry stakeholders say that doesn’t mean it won’t be impacted. Healthcare reform is poised to make a splash in the assisted living world for a number of reasons, including more acute care knowledge of what […]

In the Pipeline: Senior Housing Construction Projects (3/6/14)

Construction: Planned Plans Move Forward for $30 million Michigan Senior Living Village Preliminary site plans for a $30 million senior living community in Michigan were approved last week by the Pittsfield Township Planning Commission, bringing the development from Brighton-based Unified Property Group LLC closer to a groundbreaking, reports MLive. The project calls for a 175,000-square-foot […]