GenCare CEO: Covid-19 Could Ease Workforce Shortage, Lessen ‘Pay to Play’ Wage Pressure

As senior living providers pay higher hourly wages, bonuses and other incentives to frontline staff responding to Covid-19, some industry leaders believe that this is setting a new wage baseline that will remain once the pandemic subsides. However, GenCare Lifestyle founder and CEO Leon Grundstein is not so sure — the massive unemployment caused by […]

GenCare, PMB Forms Wellness-Focused Health System Partnership

GenCare Lifestyle, already an industry leader in wellness-focused senior living operations, is launching a health system partnership in one of its communities, with plans to scale. The partnership will build on the company’s wellness foundation and broaden what the Seattle-based provider can offer its residents, as well as improve their quality of life, founder and […]