A new generation of older adults is entering the senior living industry, but operators vying for their business can’t simply rest on their laurels. The baby boomers are bringing with them a range of desires and needs out of senior housing communities, and to attract them, operators need to shift their perspective by listening and […]
Financings Nebraska startup Dwellr raises initial round of funding Nebraska-based startup Dwellr has raised $500,000 in funding to “transform the way families find senior care.” The funding was led by Move Venture Capital and Invest Nebraska. With the funding, Dwellr is preparing to expand its services following an initial launch in cities in Nebraska, Iowa, […]
Last week, the world got a deeper glimpse at Disney’s forthcoming Storyliving concept in California — including its 55+ housing component. Senior living marketers and project planners should be studying the details, if they aren’t already. At first glance, the master-planned community and all its for-sale homes and bells and whistles seem to have little […]
Now in the third year of Covid-19, the senior living industry is adapting to the pandemic’s many pressures in numerous ways. One area where the industry is quickly evolving is in architecture and design. In 2022, senior living architects are designing projects with one big question in mind, according to Cynthia Shonaiya, principal and senior […]
Disney has become the latest high-wattage brand to make a senior living play, announcing its intentions to include 55+ housing in forthcoming Storyliving by Disney residential developments. Just as Latitude Margaritaville communities have attracted large numbers of aging Parrotheads, I expect there will be robust demand among Disney fans for Storyliving’s 55+ options. And just […]
In September 2018, Fortune magazine will publish the inaugural “Best Workplaces in Aging Services” list, bringing valuable attention to career opportunities in senior housing and care, where a labor crunch could reach huge proportions in the coming years. The list will be a first for the aging services sector, but it will also be a […]
Though some senior living operators use expensive amenities and state-of-the-art facilities to boost their image, they might receive more referrals if they had an overarching theme to pull their communities together. That’s according to a new report authored by Scott Girard, director of imaginality and planning at landscape architectural firm Brad Smith Associates. Girard would know better than most. For 34 years, […]
Mainstream disruptive products such as Uber and Airbnb may have yet to make a formal foray into senior living on a wide-scale basis, but providers can take cues from the technology being developed for the overall population as a way to improve the quality of care. Drawing from several mainstream trends in technology, including elevated […]
