How Dementia Caregivers Can Benefit from Improvisational Theater

If you’ve ever watched the television show Whose Line Is It Anyway?, you’ve seen improvisational comedy. Known as “improv,” this theater technique creates short, structured games of communication and imagination, offering spontaneous entertainment to audience members and a unique challenge to participants. It is, in other words, perfect for caregivers seeking new ways to engage […]

A New Senior Living Operating Model Comes Into View After 2 Years of Disruption

Senior living operators have been enacting changes in operations since the Covid-19 pandemic began, but some adaptations have been fleeting while others have proven longer-lasting.  Recent conversations with several executives — including with large providers such as Brookdale, Frontier and Senior Lifestyle — highlight that operators now have committed to new practices across essentially every […]

How 4 Senior Living Operators Honed Marketing Strategies, Built Recovery-Ready Brands

As senior living operators continue to rebound from the Covid-19 pandemic, some are taking creative steps to invigorate their marketing or to launch new brands. The senior living consumer of today remains the same, but reaching them has changed drastically since the pandemic began in 2020, said Janine Witte, who works as the senior vice […]

VOICES: Rachael Wonderlin, Founder, Dementia By Day

This article is sponsored by Dementia By Day. In this Voices interview, Senior Housing News sits down with Dementia By Day founder Rachael Wonderlin to learn her specific techniques for teaching dementia care, why improvisational theater is a valuable teaching tool for dementia care and why she believes in — and trademarked — the phrase […]