Editor’s Picks: Driving Move-Ins, Slashing Hospitalizations

This week, Senior Housing News readers discovered where and how providers can most effectively target their marketing to drive move-ins, courtesy of CWI Associates. Readers also learned about a rapid recovery center that feels more like a hotel than an institutional care facility, REITs’ oversupply concerns, and a pilot program that led to Brookdale Senior Living […]

Cities Where Older Adults Are Most Open to Senior Housing

Senior housing providers wondering where and how they can most effectively target their marketing might look to a few cities in the Northeast and Midwest—and should not overlook the power of radio. Last year, adults 65 years old or older in Philadelphia, Pennsylvania; Madison, Wisconsin; Topeka, Kansas; and Southern New Hampshire were some of the most […]