Happy Monday! Hopefully, you’ve already had your morning coffee and you’re ready to take on the day. Before you do, take some time to get caught up on the events of the past few days. In the senior housing world, last week was a week of change: After 45 years, Holiday Retirement is doing away […]
Cornerstone Affiliates
Cornerstone Affiliates—the parent company of provider and management companies be.group, American Baptist Homes of the West (ABHOW), Beacon Communities, Inc. and Seniority, Inc.—needed a change. For one thing, the organization no longer wanted to present itself to the world as a set of disparate, unrelated companies, President and CEO John Cochrane told Senior Housing News. Instead, once and for […]
It’s time to set the record straight: “55-plus senior living communities” are a myth. These so-called “independent living communities” are advertised as appealing to a younger demographic of seniors, with lively, fit 60-year-olds often seen playing sports and socializing in their marketing materials. Yes, these communities exist, and yes, their residents are over 55—but, in most […]
Senior Quality Lifestyles Corporation (SQLC) is in talks to purchase senior living management company Seniority from Cornerstone Affiliates, the parent company of be.group and ABHOW, among its family of senior living companies. The deal, a strategic disposition, comes several months following the major merger of be.group and ABHOW. Seniority manages seven communities in California and […]
This week, Senior Housing News readers got a glimpse into senior living board rooms to hear what’s causing the industry both optimism and anxiety across the country. Readers were also clued into which U.S. states use assisted living the most, what’s on the mind of senior living marketing executives, and why the Centers for Medicare […]
Senior living marketing is not simply about promoting today’s communities, but being forward-thinking to help shape the future of the industry. From operational models, to pricing practices, to leveraging data in the most efficient and effective ways, marketing executives are envisioning what tomorrow’s winners will look like and they are pushing for innovation accordingly. “There’s […]
ABHOW, be.group Complete Merger American Baptist Homes of the West (ABHOW) and be.group have completed their merger and will now be part of holding company Cornerstone Affiliates. The previously announced deal was approved by regulators early last month. The merged companies form California’s largest nonprofit senior living provider and the nation’s sixth-largest such organization. The […]
This week, Senior Housing News readers learned how distress in the health care industry overall might impact senior housing, why National Health Investors Inc. (NYSE: NHI) is keen on skilled nursing, and delved into the mind of Marquis Companies President and CEO Phil Fogg. This Week in Review California’s Largest Nonprofit Senior Living Provider Announces Leadership […]
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