Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services. Baby boomers may be the new […]
Coming of Age
Marketers have long grappled with the right terms to use in senior living, from the term senior itself, to a wealth of alternatives such as retiree, older adult, older American, aging population, and more. Largely, they’re facing an uphill battle, a recent NPR survey found when it asked older listeners about the words they preferred […]
A spate of rebranding initiatives in the senior housing space have seen companies dropping words like “retirement” and “assisted living” from their names, with varying motivators. Some have kept “senior living,” while changing other aspects of their brands. All are joined by the common thread of rebranding—and capturing the boomer consumer—although the exact reasons for […]
Terms and phrases often used when marketing for senior housing communities and brands are approaching taboo territory—even commonly used ones like “senior living,” according to a recent survey by a marketing firm that specializes in the senior housing industry. It may not be much of a surprise that 94% rated “nursing home” as the term they […]