In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Completed Mather hits 90% pre-sales in Virginia community Less than three months into the opening of […]
Claiborne Senior Living
The senior living industry is in a state of flux in 2024 as operators look to stick the landing on their pandemic recovery, all while growing for the future. Doing both at the same time is hard. On the one hand, average occupancy rose to 85.6% in the first quarter of 2024, and is on […]
Succeeding in creating a meaningful tour experience can make or break a memory care community’s chance at making a new resident conversion – but doing so can feel more art than science.. But there are ways that operators can improve tours to drive a higher rate of move-ins. Higher acuity care like assisted living and […]
This article is part of your SHN+ subscription From being “compassionately aggressive” in order to increase conversions, to having sales teams trained to handle various aspects of both marketing and sales in “centralized systems,” many providers are making significant changes to their senior living sales practices. This comes as operators make strategic investments in new […]
This content is available through your SHN+ subscription Demand for senior living is high in 2024 – but to attract prospects, operators must work to personalize the sales experience from start to finish. From revamping how inquiries are handled to how conversions are made, many aspects of the senior living sales process have changed in […]
After a “building year” in 2023, operator Claiborne Senior Living is gearing up for even more growth in 2024. Claiborne Senior Living CEO Tim Dunne told Senior Housing News that in 2024 he is focused on solidifying staffing at the community level and improving its operational and financial footings. The company in 2023 notched a […]
As the third quarter of 2023 winds down, the internet is still playing an outsized role in the senior living sales process. Operators that cater to residents’ preferences seem poised to win the day in terms of occupancy gains. While more senior living prospects doing their own research online has resulted in an uptick in […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Completed Resort Lifestyle Communities opens Iowa community Glen Meadows, an age-restricted IL community in West Des Moines, Iowa, is now open. The community consists of […]
Justin Wray has joined Jaybird Senior Living as the Cedar Rapids, Iowa-based senior living provider’s operations executive. Wray brings nearly two decades of senior living experience with him to Jaybird Senior Living, having worked with various senior living providers including Brookdale Senior Living (NYSE: BKD), Frontier Management, Pegasus Senior Living, Mather and Pacifica Senior Living, […]
Legend Senior Living welcomes new senior VP Former MBK Senior Living Vice President of Sales and Marketing Christy Van Der Westhuizen recently announced her move to Legend Senior Living. She joins the Legend team as senior vice president of sales and marketing. In a message posted on Linkedin, Van Der Westhuizen reflected on her time […]
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