3 Top Trends Shaping the Future of Senior Living Sales and Marketing

This article is part of your SHN+ subscription From being “compassionately aggressive” in order to increase conversions, to having sales teams trained to handle various aspects of both marketing and sales in “centralized systems,” many providers are making significant changes to their senior living sales practices. This comes as operators make strategic investments in new […]

In the Pipeline: Resort Lifestyle Opens Community; Omega Senior Living Adds Memory Care Units

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Completed Resort Lifestyle Communities opens Iowa community Glen Meadows, an age-restricted IL community in West Des Moines, Iowa, is now open. The community consists of […]

Former Claiborne Exec Joins Jaybird Senior Living as COO

Justin Wray has joined Jaybird Senior Living as the Cedar Rapids, Iowa-based senior living provider’s operations executive. Wray brings nearly two decades of senior living experience with him to Jaybird Senior Living, having worked with various senior living providers including Brookdale Senior Living (NYSE: BKD), Frontier Management, Pegasus Senior Living, Mather and Pacifica Senior Living, […]

Movers & Shakers: Former MBK Executive Joins Legend Senior Living; Claiborne Senior Living Adds CFO

Legend Senior Living welcomes new senior VP Former MBK Senior Living Vice President of Sales and Marketing Christy Van Der Westhuizen recently announced her move to Legend Senior Living. She joins the Legend team as senior vice president of sales and marketing. In a message posted on Linkedin, Van Der Westhuizen reflected on her time […]

Movers & Shakers: New CEO at Baptist Senior Family; Priya Hires Hutson as Marketing Chief

Baptist Senior Services names new CEO amid rebrand Pittsburgh-based Baptist Senior Services, now Baptist Senior Family, announced Timothy Myers will serve as President and CEO, replacing Alvin Allison Jr., who will retire at the end of this year. Myers was most recently CFO at Ingleside, a DC-area seniors housing parent company that oversees six senior […]

In the Pipeline: LSU Health Foundation Plans Senior Living Project Near New Orleans; United Church Homes Expands in Ohio

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Submissions are currently open. Construction: Planned LSU Health Foundation Plans Senior Living Community Near New Orleans The Louisiana State University (LSU) Health Foundation plans to open […]