What 10 Senior Living Sales and Marketing Leaders See Ahead in 2025

Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts navigating the changing environment of senior living sales and marketing efforts. Senior living operators are evolving sales and marketing practices to meet growing demand […]

In the Pipeline: Mather Hits 90% Pre-Sold in Virginia; $25M Claiborne Project Advances 

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Completed Mather hits 90% pre-sales in Virginia community Less than three months into the opening of […]

3 Top Trends Shaping the Future of Senior Living Sales and Marketing

This article is part of your SHN+ subscription From being “compassionately aggressive” in order to increase conversions, to having sales teams trained to handle various aspects of both marketing and sales in “centralized systems,” many providers are making significant changes to their senior living sales practices. This comes as operators make strategic investments in new […]

In the Pipeline: Resort Lifestyle Opens Community; Omega Senior Living Adds Memory Care Units

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Completed Resort Lifestyle Communities opens Iowa community Glen Meadows, an age-restricted IL community in West Des Moines, Iowa, is now open. The community consists of […]