Cutting-edge technology like AI has its uses in senior living sales and marketing – and its fair share of pitfalls. On the one hand, data analytics can help operators parse sales leads and broaden their reach with prospects. On the other hand, technology like AI is only as good as the support and infrastructure that […]
Editor’s note: This story has been updated to reflect Congress passing the year-end government funding bill. SHN comments from operators and experts quoted in the story occurred prior to votes by the House and Senate on Friday evening. Senior living experts and operators will continue to access Medicare telehealth and hospital-at-home services after waivers for […]
This story is part of your SHN+ subscription As the pace of senior living operators adopting value-based care models in 2024 quickens, challenges remain in growing those models. Providers are wielding data insights to spur value-based care model growth while also posing significant challenges to operators aiming to balance in making the risky transition to […]
This members-only, exclusive article is part of your SHN+ subscription If the speed at which senior living operators were adopting value-based care models accelerated last year, in 2024 the effort has kicked into an even higher gear. Within the last two months, senior living providers including 12 Oaks, Benchmark Senior Living, and Epoch Senior Living […]
This story is part of your SHN+ subscription Today’s senior living industry has a problem: Too many operators villainize their capital partners while at the same time, investors must seek a deeper understanding of the current operating environment. That’s the view of The Springs Living CEO Fee Stubblefield, who shares this and other candid assessments […]
This article is available as part of your SHN+ membership The Jan. 25 Senate Special Committee on Aging hearing on assisted living covered a lot of ground – which makes sense, considering that the committee’s last hearing dedicated to AL took place 20 years ago. Given the variety of topics covered – including resident safety, […]
Christian Living Communities had a foundational year in 2023 with progress made on multiple fronts, including pushing occupancy and financial results past pre-pandemic levels. The Denver-based senior living organization launched its own in-house digital marketing agency, Cappella Digital Marketing Solutions, which CEO Jill Vitale-Aussem said “resulted in significant improvements in lead generation at a lower […]
Senior living and care providers in the future must consider building a greater appetite for assuming risk when it comes to joining value-based care initiatives in order to spur growth, according to Ohio Living CEO Larry Gumina. Ohio Living has been a long-time proponent of the value-based care effort, having worked as one of the […]
Partnerships CLC-Capella partners with Green House Homes Christian Living Communities began a partnership with Green House Homes to provide management support on Nov. 1. Done through CLC’s Capella division, The Green Homes at Mariosal in Loveland, Colorado provide skilled nursing care to 90 residents. CLC – Cappella owns or operates nine other communities in Colorado […]
Senior living sales and marketing have taken on renewed importance as operators look to grow occupancy. But in 2023 with the looming arrival of the baby boomers, landing on a message that resonates with prospective residents and their loved ones isn’t easy. As they have done in past years, senior living operators are turning to […]
