Senior Living Companies Ramp Up for Holiday Rush

For many senior living companies, the holiday season is by far the biggest sales opportunity of the year, with some seeing inquiries increase as much as 25% post-Thanksgiving and double that in January. The industry historically experiences increased inquiries right before and immediately after Thanksgiving, says Chris Rodde, CEO of SeniorHomes.com, an online directory and […]

Senior Housing Acquisition & Investment Roundup (1/21/13)

Senior Management Advisors and ValStone Partners Collaborate on Senior Living Portfolio Senior Management Advisors, Inc. and ValStone Partners, LLC are collaborating on two Delray Beach senior living communities to carry out renovations and introduce a more hands-on management style.  Grand Villa of Delray East and Grand Villa of Delray West have 370 total units comprised of […]

Senior Living Providers Gear Up for Holiday Shopping Season

The senior housing market may not exactly have a “Black Friday,” but historically, it sees a huge surge of interest from potential residents and their families around the holiday season. Some senior housing lead providers report spikes as high as 50% greater interest in the weeks following Christmas versus the weeks leading up to the […]

Care.com Expands Senior Care Resources with Payroll & Tax Company Acquisition

Care.com announced on Tuesday that it has acquired Breedlove & Associates, the largest provider of comprehensive household payroll, tax, and compliance services in the U.S., in a move that further solidifies the world’s largest online care destination as a one-stop-shop for senior care resources.  Terms of the transaction were not disclosed.  Stephanie and Bill Breedlove, […]

Care.com Expands Online Empire, Acquires European Care & Service Provider Site

Care.com, an online service that connects families with care providers, announced on Wednesday it has created the world’s largest online care destination after acquiring Besser Betreut GmbH, Europe’s largest online destination for care and service providers. Betreut is based in Berlin, Germany and will become one of Care.com’s operating units. It will continue under its […]

Leveraging the “Original Social Network” by Marketing to Seniors’ Adult Children

An emerging marketing strategy for generating leads for senior living communities doesn’t just consider age-eligible demographics—it leverages a variety of variables, including family connections and primary decision makers, to broaden the pool of prospective consumers. The senior living industry has been well aware of the adult child’s influence in the decision-making process, but tactically, there […]