For many senior living companies, the holiday season is by far the biggest sales opportunity of the year, with some seeing inquiries increase as much as 25% post-Thanksgiving and double that in January. The industry historically experiences increased inquiries right before and immediately after Thanksgiving, says Chris Rodde, CEO of SeniorHomes.com, an online directory and […]
Care.com
Senior Management Advisors and ValStone Partners Collaborate on Senior Living Portfolio Senior Management Advisors, Inc. and ValStone Partners, LLC are collaborating on two Delray Beach senior living communities to carry out renovations and introduce a more hands-on management style. Grand Villa of Delray East and Grand Villa of Delray West have 370 total units comprised of […]
The senior housing market may not exactly have a “Black Friday,” but historically, it sees a huge surge of interest from potential residents and their families around the holiday season. Some senior housing lead providers report spikes as high as 50% greater interest in the weeks following Christmas versus the weeks leading up to the […]
Sittercity, a Chicago-based company that matches families with caregivers, has expanded into a new demographic: senior care. The subsidiary, called Years Ahead, launched in the second quarter, reports the Chicago Tribune, but is currently making a bigger marketing push in advance of the holidays, as it tends to be the busiest time of year for […]
Care.com announced on Tuesday that it has acquired Breedlove & Associates, the largest provider of comprehensive household payroll, tax, and compliance services in the U.S., in a move that further solidifies the world’s largest online care destination as a one-stop-shop for senior care resources. Terms of the transaction were not disclosed. Stephanie and Bill Breedlove, […]
Most consumers, whether they or their parents are the ones in the market for a senior living community, can agree on a few main considerations when looking into a future residence, but priorities may shift depending on who’s doing the research, and marketing should reflect that accordingly. While quality, reputation, proximity, and cost are generally key […]
Making a move into senior housing is not a decision that’s made lightly, but it is often a decision that’s made by multiple people, including adult children. Those children of prospective residents are involved in their parents’ transition into a new setting 73% of the time, according to one study from Care.com, but complementary data […]
Care.com, an online service that connects those seeking care with care providers, announced on Tuesday the closing of $50 million in new funding that will be used to continue the company’s expansion efforts both in the United States and abroad. Care.com plans to use the financing to continue investing in building its business, both through […]
Care.com, an online service that connects families with care providers, announced on Wednesday it has created the world’s largest online care destination after acquiring Besser Betreut GmbH, Europe’s largest online destination for care and service providers. Betreut is based in Berlin, Germany and will become one of Care.com’s operating units. It will continue under its […]
An emerging marketing strategy for generating leads for senior living communities doesn’t just consider age-eligible demographics—it leverages a variety of variables, including family connections and primary decision makers, to broaden the pool of prospective consumers. The senior living industry has been well aware of the adult child’s influence in the decision-making process, but tactically, there […]
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