Senior Living Executive Forecast 2023: Pivoting Away From ‘Crisis Mode’

With a pandemic, staffing woes and operational headwinds serving as the backdrop, the senior living industry has spent the last two years lurching from one crisis to another. In 2023, that must end. That is the belief of HumanGood CEO John Cochrane. As he surveys the industry, Cochrane still sees plenty of operational areas requiring […]

Top Senior Housing Trends for 2023

Each passing year brings closer the huge demand wave for senior living. And as 2023 begins, providers are more focused than ever on the next generation of consumers — but also are struggling to find ways to evolve the product as needed. The struggle is due to economic turmoil and uncertainty, with tight labor markets, […]

10 Most-Read Senior Housing News Stories of 2022

While many senior living providers continued the long march towards a pandemic recovery, the industry saw operators innovate with new development, and familiar players in the space face new challenges in 2022. Tackling the “quiet quitting” labor issue and reports of a Brookdale Senior Living (NYSE: BKD) sale led to the most-read top stories on […]

Brookdale Occupancy Hovers Near 78% as Leaders Look Ahead to Looming ‘Supercycle’

Brookdale Senior Living (NYSE: BKD) is holding steady with regard to occupancy ahead of a potential census and resident rate growth “supercycle” in 2023. The nation’s largest senior housing provider recently reported an occupancy rate of 78.1% as of the end of November, representing a slight dip in occupancy since the end of September, when […]

Brookdale, Life Care Services, Enlivant Top 2022 J.D. Power Senior Living Satisfaction Survey

Staffing issues and maintenance challenges continue to weigh on resident satisfaction, but overall there are signs the industry is stabilizing in the aftermath of the Covid-19 pandemic. That’s according to the latest annual J.D. Power U.S. Senior Living Satisfaction Study, published on Wednesday. The 2022 survey is based on 2,715 responses from senior living residents […]

The Case For and Against a Brookdale Sale

Last week ended with the news that Brookdale reportedly is considering a sale of the company. A Brookdale sale would radically change the senior living industry. But such a transaction would not be a shock, considering how many times in the past the Brentwood, Tennessee-based company has appeared ready to change hands. And those past […]

[Updated] Brookdale Senior Living Reportedly Exploring Sale

Brookdale Senior Living’s (NYSE: BKD) share value jumped Friday after a Bloomberg report that the nation’s largest senior living operator is exploring a sale of the company. The Brentwood, Tennessee-based company is engaged with financial advisors on finding possible buyers, according to a report from Bloomberg citing “people familiar with the matter.” Brookdale stock traded […]

Growing Investments in ESG Pay Off for Brookdale, PGIM, Harrison Street 

Senior living operators and real estate investors — including industry giants such as Brookdale Senior Living (NYSE: BKD) — are increasingly prioritizing ESG projects with an understanding that the long-term benefits will make for healthier, more profitable companies. ESG stands for the environmental, social and governance portion of business planning and operations. With an increasing […]