The Rise of Senior Living Franchises

A recent press release from Best Life Brands caught my attention, because it suggests that senior living franchise companies will rise and create new competitive pressures in the aftermath of Covid-19. Fueled by private equity capital from The Riverside Company, Best Life Brands is assembling a platform of franchise-based companies serving the older adult market. […]

BrightStar CEO: We Are Cracking the Code on Franchise-Based Senior Living

Entrepreneur Shelly Sun built BrightStar Care into one of the largest home care providers in the United States, and Covid-19 has made her even more bullish on her company’s growing, franchise-based model of senior living. Specifically, she believes that BrightStar Senior Living is meeting the moment by blending efficiencies of scale with a highly personalized […]

From BrightStar to BeeHive, Senior Living Franchise Models Gain Appeal

While franchising is embraced in home care and hospitality — not to mention fast food, rental cars and various other industries — it has been slow to catch on in senior living. But a handful of senior housing companies — including BeeHive Homes, BrightStar Senior Living and Avendelle Assisted Living — are breaking the mold. […]

Transactions & Financings: Ventas’ $490M Colony Capital Refinancing; BPM Senior Living Portfolio Sold

Ventas invests $490M in Colony Capital refinancing, announces $800M research development pipeline Ventas (NYSE: VTR) announced four new developments, totaling $800 million in its university-based research and innovation business, all in partnership with Wexford Science & Technology (“Wexford”), the leading developer of university-focused real estate solutions. These investments are part of $1.5 billion research and […]

Home Care Giant BrightStar Scales Back Senior Living Growth Plans

BrightStar Senior Living has reevaluated growth plans for its franchise-based model since its formation five years ago. Gurnee, Illinois-based BrightStar Care is one of the largest providers of home care in the nation, with more than 300 locations in 37 states. The first assisted living and memory care community from the company opened in Madison, Wisconsin, in […]

Franchisor BrightStar Expands, Offers Alternative to ‘Assisted Living Light’

In 2015, national home care provider BrightStar Care launched a senior living business under a franchising model. Now, ground soon will be broken on the second BrightStar Senior Living location, and the company is refining its operations and brand identity under a clinical leader with a Brookdale pedigree. The debut property for Gurnee, Illinois-based BrightStar […]

BrightStar to Franchise 100-Property Senior Living Pipeline

One of the nation’s largest home care companies soon could be a leading, innovative senior living brand as well. BrightStar Senior Living is planning a five-year, 100-property pipeline of assisted living communities to be built and operated through a franchising format—which the company has used to grow its longtime home care business. Since its founding […]