Franchisor BrightStar Expands, Offers Alternative to ‘Assisted Living Light’

In 2015, national home care provider BrightStar Care launched a senior living business under a franchising model. Now, ground soon will be broken on the second BrightStar Senior Living location, and the company is refining its operations and brand identity under a clinical leader with a Brookdale pedigree. The debut property for Gurnee, Illinois-based BrightStar […]

BrightStar to Franchise 100-Property Senior Living Pipeline

One of the nation’s largest home care companies soon could be a leading, innovative senior living brand as well. BrightStar Senior Living is planning a five-year, 100-property pipeline of assisted living communities to be built and operated through a franchising format—which the company has used to grow its longtime home care business. Since its founding […]