Despite Fears of ‘Death Spiral’ for Small Buildings, Seasoned Operators See Promise in Enlivant Portfolio

Earlier this spring, I received a LinkedIn message related to the future of the TPG/Sabra Healthcare REIT (Nasdaq: SBRA) joint venture senior living portfolio, operated by Enlivant. The message was from a relative of a resident, sharing a letter stating that a new operator would soon be taking over. I eventually learned the future operator […]

BrightStar Care Launches Small-Home Senior Living Franchise Brand, BrightStar Care Homes

One of the largest home care providers in the United States has ramped up its investment in small-home senior living with the launch of a new brand. BrightStar Care has announced a new small-home assisted living and memory care franchise brand called BrightStar Care Homes.   Unlike the company’s BrightStar Senior Living franchise communities, which typically […]

Franchisor BrightStar Expands, Offers Alternative to ‘Assisted Living Light’

In 2015, national home care provider BrightStar Care launched a senior living business under a franchising model. Now, ground soon will be broken on the second BrightStar Senior Living location, and the company is refining its operations and brand identity under a clinical leader with a Brookdale pedigree. The debut property for Gurnee, Illinois-based BrightStar […]

BrightStar to Franchise 100-Property Senior Living Pipeline

One of the nation’s largest home care companies soon could be a leading, innovative senior living brand as well. BrightStar Senior Living is planning a five-year, 100-property pipeline of assisted living communities to be built and operated through a franchising format—which the company has used to grow its longtime home care business. Since its founding […]