Independent living operators can better cater to the incoming generation of older adults, according to Fynn Chief Marketing Officer and industry veteran Tod Petty, but only if they can help them age in place in a more dignified way. Petty believes that older adults entering independent living communities are not downsizing and that they expect […]
Demand for senior living is surging in 2025, and operators are deploying creative incentives and discounts to maximize their occupancy gains in the months ahead. Last year, NIC data showed that, as senior living rent growth has slowed, the rate of steep discounts has picked up. At the same time, the new community construction has […]
Brookdale Senior Living (NYSE: BKD) is making progress on its ongoing portfolio optimization initiative. The largest senior housing provider in the U.S. recently exited management arrangements on four communities in California. Dallas-based Pegasus Senior Living assumed management of two communities in suburban Sacramento, which were rebranded as Elk Grove Park, in Elk Grove; and Sterling […]
