“I’m not ready to move in” – it’s a common refrain among prospects going through the senior living sales journey. Often this is a result of the fact that older adults don’t know exactly what senior living entails or why they would need it. “Everyone says I’m not ready yet. But, what’s their reasoning?” said […]
Blakeford Senior Life
Single-site continuing care retirement community (CCRC) Blakeford Senior Life is exploring growing beyond its campus after three decades as a single-site. The Nashville, Tennessee-based company has in 2025 notched a 97% occupancy rate, and is managing a waitlist of more than 200 prospective residents, according to Brian Barnes, president and CEO. “If you want a […]
In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: In Progress The Integral Group starts construction on Florida property The Integral Group recently held a […]
In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Completed Morning Pointe Senior Living completes latest memory care phase Morning Pointe Senior Living recently completed […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Watermark Retirement Communities Plans New California Project Tucson, Arizona-based Watermark Retirement Communities and national development firm Oppidan Investment Company have partnered to build a […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. View this year’s winning entries here. Construction: Planned IntegraCare, Avenue Development Plan Community in Pennsylvania IntegraCare and Avenue Development have announced plans for a new senior […]
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