Assisted Living Unprepared for Huge Healthcare Role

Assisted living is poised to play a huge role in the healthcare system, but only on certain conditions many in the industry say haven’t yet been met. Much hinges on the ability to track and prove outcomes. Penalties on avoidable readmissions above a certain threshold have made hospitals more careful about where discharged patients go. […]

Bild & Co. Offshoot Launches Senior Housing Consulting Company

Two former Bild & Company employees have struck out to launch their own consulting company, focusing exclusively on the senior living sector and touting results that include improved census and inquiry-to-tour-to-move-in ratios. Elite Business Systems is the brainchild of Michelle Greiner and Shelli Apostolou, both of whom joined senior housing and healthcare consulting firm Bild […]

10 Questions For: Seth Garber, Bild & Company CEO

Senior living training and consulting mainstay Bild & Co. has a new chief executive. Working with company founder Traci Bild and the firm’s several dozen employees, sales guru Seth Garber shifted roles within the company late last year, and says he has big things on his to-do list in senior living. We sat down with […]

With Senior Living Resident Acuity Rising, Providers Turn Attention to Training

As needs rise across the residents of senior living communities, providers are focusing in on training among their staffs, both clinical and non-clinical. Increasingly, that may mean looking to a third-party training provider that can stay up to speed on the ever changing landscape of regulations and other requirements.  Higher acuity residents are driving the […]

Senior Care Makes the Cut for Fastest-Growing Companies List

A number of senior care companies were included on Inc. magazine’s list of the 5,000 fastest-growing companies in the country for 2013. Ranking companies by a three-year growth rate from 2009 to 2012, Inc., the list includes providers of in-home care, personal caregiver services as well as consulting firms dedicated to the senior housing industry. […]

Holiday Banks on New Tech to Drive Sales Post-Recession

Holiday Retirement, the nation’s third-largest senior living provider, is banking on sales-related technology with the implementation of a customized customer relationship management system in a final push to reach its post-recession occupancy goal. The company has been using You’ve Got Leads as its CRM since 2010 but is currently rolling out a Holiday-tailored platform to […]

Senior Living Sales Must Go Pro to Close Occupancy Gap

The senior living industry is lacking many foundational elements of professional selling, according to a sales and marketing consultant, and it’s holding the industry back from achieving higher, pre-recession-level occupancy. “I don’t have a crystal ball, but I would safely say there’s no reason [the senior living industry’s] occupancy shouldn’t climb above 91% and higher,” […]

Senior Living Can’t Ignore Bottom Line Impact of Online Reviews

Senior living providers have lagged behind other industries in cultivating a strong online presence, marketing professionals agree. But as online consumer reviews on their communities grow more prevalent, so will the reviews’ impact on their bottom lines—making them impossible to ignore. That one-star review that was left four months ago by a disgruntled adult child […]