When it comes to senior living communities, marketers still favor the tried-and-true. They rank “community website” as the most effective way to market senior communities, but direct mail, in-person events, and print ads follow, beating out digital marketing methods. That’s according to 149 senior living marketing vice presidents, directors, and managers who responded to an online survey conducted in […]
Bild & Company
Maintaining fair unit prices while still attracting leads proves quite the balancing act in the senior housing industry. Slashing rents to draw in occupants could mean a revenue hit, but keeping them too high or under wraps might make prospects hesitant to move forward with the process. A survey of recent tour-goers conducted by third-party […]
Tampa, Fla.-Based Bild & Company Names Founder As CEO Traci Bild, founder of Bild & Company of Tampa, Fla. is now back at the helm of her company. Seth Garber, former CEO is no longer with the company and will be exploring different endeavors. “This is a critical time in our industry and huge change […]
Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services. Senior living marketing executives might say […]
Senior Housing News is proud to announce that we’re taking our annual Summit on the road this year with our first-ever Dallas-based event focused exclusively on senior living operators. Get Your Ticket Now — Space is Limited Please join us March 12 at the Tower Club in Dallas, Texas for a morning of networking and […]
Senior living speciality marketing company Bild & Co. is making a major foray into mystery shopping through the acquisition of existing provider Primo Solutions. Phoenix, Ariz.-based Primo Solutions and Bild & Co. are both longtime providers of mystery shopping services to senior living and healthcare organization, but the acquisition will further position Bild & Co. […]
Marketing campaigns often target the adult children of prospective senior living residents, considering them as prime decision makers in the senior housing move process. But many sellers end up falling short in when it comes to their most fundamental priority: selling. Mystery shopping has enabled potential residents to easily weed out the failing marketing campaigns, […]
Established senior living consulting company Bild & Co. is underway with plans to double its senior living marketing agency arm, based in Tampa, Florida. The company, which has long provided advisory services to senior living providers, including marketing strategy and implementation, is also undergoing a rebranding effort after its 15 years in operation. The rebranding will include […]
Increasing occupancy. It’s the ultimate goal of any senior living salesperson and one which requires a special formula. There’s a certain amount of balancing that salespeople have to do, focusing on both the wants and needs of prospective residents, as well as the community’s bottom line. While occupancy levels have risen in recent months to an […]
Real estate developers, investors, health care providers and others are recognizing that the number of seniors who want to live in cities will continue to grow as the senior population expands, industry experts say, adding that many associate city living with entertainment and ongoing education. Yet, “most senior housing is located instead in low-density suburbs or […]
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