Low Occupancy Prompts Price Discounts in Senior Living — But Providers Wary of Risks

Senior living providers recovering from the pandemic are using discounts and concessions to regain occupancy, raising concerns about price wars as companies across the industry strive to rebuild occupancy. In November 2020, providers such as Five Star Senior Living (NYSE: FVE) were already observing deep discounts and concessions in the market. Other data, including mystery […]

Most-Read Senior Housing News Stories of 2020

With Covid-19 dominating the news for most of 2020, it’s no surprise that the most-read stories of the year were all related to the pandemic. In particular, readers were interested in how Covid-19 might change the way that communities are designed, with the top two stories both focused on this topic. And the hottest design […]

Bad Senior Living Sales Habits Persist During Covid-19

Senior living sales professionals have faced a slew of challenges related to Covid-19, but many are not raising their game to meet the moment. That’s the message from Bild & Company founder and President Traci Bild. She shared the recent experience of a friend whose stepfather was being discharged from a rehabilitation facility and needed […]

Marketing in the Face of Covid-19: Senior Living Teams Get Creative

The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]

Life Care Services Credits Sales Revamp For Recent Occupancy Gains

Life Care Services is seeing better occupancy and increased move-ins after refocusing its sales culture last year. The management arm of Des Moines, Iowa-based LCS reported a 23% same-store occupancy bump for its rental communities, compared to this time last year. Life Care Services also said that move-ins for those communities were up 13% from […]

What Facebook’s New Advertising Policies Mean for Senior Housing

Facebook’s changes to its advertising algorithms to prevent discrimination in housing, credit and employment ads will likely have little impact overall on the senior living industry. For luxury age-restricted communities, however, the changes could mean a longer sales process for leads cultivated online. Facebook announced Wednesday it reached a landmark settlement with civil rights groups […]

Senior Housing Must Stop Ignoring the ‘Forgotten Generation’

In the past year, Traci Bild has helped several of her friends get their parents into senior housing. Each instance shared a common theme, Bild — a senior living marketing consultant —  told Senior Housing News. Her friends would not have known where to start, otherwise, because senior housing providers are not doing a good […]

You Do You: Marketing to Beat New Competition in Senior Housing

It’s no secret that senior living communities are popping up across the U.S. at a challenging pace. Fresh operators are shaking up markets in cities where new senior housing construction is booming, such as Dallas, Minneapolis, and Atlanta. These days, many operators throughout the country are asking the same question: What should I do if a […]