From the effects of the delta variant to a worsening labor crisis, the senior living industry faces myriad challenges — but there are also powerful tailwinds that are propelling a pandemic recovery and should lead to a bright future for the sector. The recent experience of Bild & Company Founder and President Traci Bild illustrates […]
Recent data showed senior living occupancy remained flat in the second quarter of 2021, prompting renewed doubts about the pace of Covid-19 recovery. With this as the backdrop, providers are hoping that Q3 2021 will result in a seasonal occupancy uptick, and then some — but that result is uncertain. There is reason for some […]
Senior living providers recovering from the pandemic are using discounts and concessions to regain occupancy, raising concerns about price wars as companies across the industry strive to rebuild occupancy. In November 2020, providers such as Five Star Senior Living (NYSE: FVE) were already observing deep discounts and concessions in the market. Other data, including mystery […]
With Covid-19 dominating the news for most of 2020, it’s no surprise that the most-read stories of the year were all related to the pandemic. In particular, readers were interested in how Covid-19 might change the way that communities are designed, with the top two stories both focused on this topic. And the hottest design […]
Senior living sales professionals have faced a slew of challenges related to Covid-19, but many are not raising their game to meet the moment. That’s the message from Bild & Company founder and President Traci Bild. She shared the recent experience of a friend whose stepfather was being discharged from a rehabilitation facility and needed […]
The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]
Life Care Services is seeing better occupancy and increased move-ins after refocusing its sales culture last year. The management arm of Des Moines, Iowa-based LCS reported a 23% same-store occupancy bump for its rental communities, compared to this time last year. Life Care Services also said that move-ins for those communities were up 13% from […]
Facebook’s changes to its advertising algorithms to prevent discrimination in housing, credit and employment ads will likely have little impact overall on the senior living industry. For luxury age-restricted communities, however, the changes could mean a longer sales process for leads cultivated online. Facebook announced Wednesday it reached a landmark settlement with civil rights groups […]
In the past year, Traci Bild has helped several of her friends get their parents into senior housing. Each instance shared a common theme, Bild — a senior living marketing consultant — told Senior Housing News. Her friends would not have known where to start, otherwise, because senior housing providers are not doing a good […]
It’s no secret that senior living communities are popping up across the U.S. at a challenging pace. Fresh operators are shaking up markets in cities where new senior housing construction is booming, such as Dallas, Minneapolis, and Atlanta. These days, many operators throughout the country are asking the same question: What should I do if a […]
