Life Care Services Credits Sales Revamp For Recent Occupancy Gains

Life Care Services is seeing better occupancy and increased move-ins after refocusing its sales culture last year. The management arm of Des Moines, Iowa-based LCS reported a 23% same-store occupancy bump for its rental communities, compared to this time last year. Life Care Services also said that move-ins for those communities were up 13% from […]

What Facebook’s New Advertising Policies Mean for Senior Housing

Facebook’s changes to its advertising algorithms to prevent discrimination in housing, credit and employment ads will likely have little impact overall on the senior living industry. For luxury age-restricted communities, however, the changes could mean a longer sales process for leads cultivated online. Facebook announced Wednesday it reached a landmark settlement with civil rights groups […]

Senior Housing Must Stop Ignoring the ‘Forgotten Generation’

In the past year, Traci Bild has helped several of her friends get their parents into senior housing. Each instance shared a common theme, Bild — a senior living marketing consultant — told Senior Housing News. Her friends would not have known where to start, otherwise, because senior housing providers are not doing a good […]

You Do You: Marketing to Beat New Competition in Senior Housing

It’s no secret that senior living communities are popping up across the U.S. at a challenging pace. Fresh operators are shaking up markets in cities where new senior housing construction is booming, such as Dallas, Minneapolis, and Atlanta. These days, many operators throughout the country are asking the same question: What should I do if a […]

Why Senior Living Still Struggles with Digital Marketing

When it comes to senior living communities, marketers still favor the tried-and-true. They rank “community website” as the most effective way to market senior communities, but direct mail, in-person events, and print ads follow, beating out digital marketing methods. That’s according to 149 senior living marketing vice presidents, directors, and managers who responded to an online survey conducted in […]

3 Pricing Methods to Drive More Senior Living Move-Ins

Maintaining fair unit prices while still attracting leads proves quite the balancing act in the senior housing industry. Slashing rents to draw in occupants could mean a revenue hit, but keeping them too high or under wraps might make prospects hesitant to move forward with the process. A survey of recent tour-goers conducted by third-party […]

Confessions Behind the Senior Living Marketing Challenge

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Senior living marketing executives might say […]

Bild & Co. Acquisition Ups Mystery Shopping Services

Senior living speciality marketing company Bild & Co. is making a major foray into mystery shopping through the acquisition of existing provider Primo Solutions. Phoenix, Ariz.-based Primo Solutions and Bild & Co. are both longtime providers of mystery shopping services to senior living and healthcare organization, but the acquisition will further position Bild & Co. […]